prikaz prve stranice dokumenta ETIKA U MARKETINGU NA PRIMJERU INA GRUPE
  Download
PDF 440.72 KB
undergraduate thesis
ETIKA U MARKETINGU NA PRIMJERU INA GRUPE
Split: University of Split, 2022. urn:nbn:hr:228:408467
Palinić, Nikola
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Palinić, N. (2022). ETIKA U MARKETINGU NA PRIMJERU INA GRUPE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:408467

Palinić, Nikola. "ETIKA U MARKETINGU NA PRIMJERU INA GRUPE." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:408467

Palinić, Nikola. "ETIKA U MARKETINGU NA PRIMJERU INA GRUPE." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:408467

Palinić, N. (2022). 'ETIKA U MARKETINGU NA PRIMJERU INA GRUPE', Undergraduate thesis, University of Split, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:408467

Palinić N. ETIKA U MARKETINGU NA PRIMJERU INA GRUPE [Undergraduate thesis]. Split: University of Split; 2022 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:228:408467

N. Palinić, "ETIKA U MARKETINGU NA PRIMJERU INA GRUPE", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:408467

Metadata
TitleETIKA U MARKETINGU NA PRIMJERU INA GRUPE
Title (english)ETHICS IN MARKETING ON THE EXAMPLE OF INA GROUP
AuthorNikola Palinić
MentorMarko Radeljak (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-11-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je objasniti etiku u marketingu na primjeru INA grupe rezultati provedene analize pokazuju kako je sve veća važnost primjena etike općenito u poslovanju, a posebno u marketingu. Praćenje marketinške etike postalo je ključno u današnje vrijeme jer djeluju kao dugoročne tehnike brendiranja, prenošenja od usta do usta i izgradnje povjerenja. Etika u grupi INA je zastupljena što pokazuje etički kodeks ali i marketinška etika koja se posebno očituje kroz komunikaciju s javnošću. Također, zastupljene su i tehnike koje omogućuju optimiziranje prisutnosti proizvoda i usluge, potencijalnih kupaca, prodaje i konverzija. Marketinška etika u grupi INA odnosi se na etička marketinška načela i standarda koji pokazuju prihvatljivo marketinško ponašanje.
Abstract (english)
The aim of this paper is to explain ethics in marketing on the example of INA group. The results of the analysis show that the application of ethics in business in general, and in marketing in particular, is becoming increasingly important. Monitoring marketing ethics has become crucial nowadays as they act as long-term branding techniques, word of mouth and trust building. Ethics is represented in the INA Group, which is shown by the code of ethics, but also by marketing ethics, which is especially evident through communication with the public. Also, there are techniques that allow you to optimize the presence of products and services, potential customers, sales and conversions. Marketing ethics in the INA Group refers to ethical marketing principles and standards that demonstrate acceptable marketing behavior.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:408467
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-25 13:34:18