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master's thesis
USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z
Split: University of Split, 2023. urn:nbn:hr:228:842646
Bilandžić, Valentina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Bilandžić, V. (2023). USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:842646

Bilandžić, Valentina. "USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:842646

Bilandžić, Valentina. "USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:842646

Bilandžić, V. (2023). 'USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z', Master's thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:842646

Bilandžić V. USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z [Master's thesis]. Split: University of Split; 2023 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:842646

V. Bilandžić, "USPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:842646

Metadata
TitleUSPOREDBA DIMENZIJA PERCIPIRANE VRIJEDNOSTI APPLE IPHONE MOBITELA SA STAJALIŠTA GENERACIJA Y I Z
Title (english)COMPARISON OF DIMENSIONS OF THE PERCEIVED VALUE OF APPLE IPHONE MOBILE PHONES FROM THE POINT OF VIEW OF GENERATIONS Y AND Z
AuthorValentina Bilandžić
MentorKatja Rakušić Cvrtak (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Globalno tržište se intenzivno razvija, stoga na strani ponude stoji važan izazov prepoznavanja razlika između kupaca na tržištu kako bi adekvatno odabrali i zadovoljili pojedine ciljne skupine i opstali na tržištu. Postoji više vrsta percipirane vrijednosti proizvoda, a na poduzeću je odgovornost da uoči razinu važnosti pojedinih dimenzija percipirane vrijednosti koje vrednuju njegovi ciljni kupci. Osim toga, postoje potencijalne razlike između generacija koje bi također mogle biti važan čimbenik razlika u ocjenama prilikom procjene. U teorijskom dijelu rada detaljno je razrađena tema percipirane vrijednosti proizvoda, najvažnijih obilježja i specifičnosti generacija Y i Z. U praktičnom dijelu rada prikazuje se istraživanje dimenzija percipirane vrijednosti proizvoda Iphone marke Apple uzimajući u obzir razlike u ocjenama između generacija Y i Z.
Abstract (english)
The global market is developing intensively, so on the supply side there is an important challenge of recognizing the differences between customers in the market in order to adequately select and satisfy certain target groups and survive on the market. There are several types of perceived value of a product, and it is the company's responsibility to perceive the level of importance of individual dimensions of perceived value valued by its target customers. In addition, there are potential differences between generations that could also be an important factor in the differences in evaluations. In the theoretical part of the paper, the topic of the perceived value of the product, the most important features and specifics of generations Y and Z is elaborated in detail. In the practical part of the paper, the research of the dimensions is presented. perceived value of Apple iPhone products taking into account the differences in ratings between generations Y and Z.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:842646
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-11 07:18:33