Entrepreneurship, as a creative activity, requires from the entrepreneur primarily an idea and then great effort in the realization of the same idea. With the help of certain resources, the entrepreneur invests his own and/or other people's capital in order to satisfy the wishes and needs of clients, all for the purpose of making a profit. After carefully researching the market, the entrepreneur creates the best possible business plan based on which he would make decisions related to business operations and the progress of the company as efficiently as possible. A high-quality business plan gives the entrepreneur an insight into all business segments, while an investment plan helps him make the best possible decisions in business. In this way, the entrepreneur reduces the possibility of risk and potential losses. In regards of the business plan based on the example of the beauty company and the conducted primary research (survey questionnaire), it can be concluded whether the company will operate profitably and achieve positive results in the observed period. By doing so, it was recognized whether the business idea of a beauty salon with unified services would be successful.