In today᾽s digital age, social networks have become an integral parto f our lives. They have not only changed the way we communicate but have also created a neq type of public figure. Influencers are individuals who wield significant power in shaping public perception and have the ability to influence a company᾽s image. The aim of this study is to explore the impact of influencers on a company᾽s image. The aim of this paper is to explore the impact of influencers on a company᾽s image using the case study of Tik Toker Dario Marčca. To understand the influence of influencers on a company᾽s image, it is crucial to define foundamental concepts such as social networks, influencers, and image. Social networks refer to online platforms where individuals connect, share information, and communicate with each other. Platforms like Instagram, Tik Tok, You Tube, and others provide influencers with the opportunity to publish their content and build a substantial following. Through these networks, influencers leverage their popularity to shape public opinion and influence cosumer behavior. Image and reptation are two key elements that contribute to a company᾽s success. Image relates to the general perception and impression that individuals have of a company, while reputation pertains to the collective beliefs and opinions held by stakeholders. Both image and reputation play a pivotal role in determining consumer trust, loyalty, and purchase decisions. Influencers, due to their large following, can significantly impact a company᾽s image and reputation by endorsing or critiquing their product and services. In the empirical part of this study, using the intervju method, an attempt was made to ascertain the nature and extent of influencers᾽ impact on brand perception and a company᾽s image.