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undergraduate thesis
UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA
Split: University of Split, 2023. urn:nbn:hr:228:008509
Kevo, Dino
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Kevo, D. (2023). UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:008509

Kevo, Dino. "UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:008509

Kevo, Dino. "UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:008509

Kevo, D. (2023). 'UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA', Undergraduate thesis, University of Split, accessed 05 January 2025, https://urn.nsk.hr/urn:nbn:hr:228:008509

Kevo D. UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA [Undergraduate thesis]. Split: University of Split; 2023 [cited 2025 January 05] Available at: https://urn.nsk.hr/urn:nbn:hr:228:008509

D. Kevo, "UTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:008509

Metadata
TitleUTJECAJ NAVIJAČKIH SKUPINA NA IMIDŽ GRADA SPLITA KAO SPORTSKOG GRADA
Title (english)THE IMPACT OF FAN GROUPS ON SPLITS IMAGE AS A SPORTS CITY
AuthorDino Kevo
MentorSenka Borovac Zekan (mentor)
Committee memberKatarina Blažević Miše (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se bavi tematikom utjecaja navijačkih skupina na imidž grada Splita. U drugom poglavlju pruža teorijski pregled o navijačkim skupinama općenito te o Torcidi kao konkretnom primjeru. Potom se analizira pojam imidža te utjecaj sportskih klubova i navijačkih skupina na imidž nekog grada. U četvrtom, empirijskom istraživanju, cilj je bio ispitati kakvog je karaktera i kojeg intenziteta utjecaj Torcide, navijačke skupine Nogometnog kluba Hajduk, na prepoznatljivost Splita kao sportskog grada. U tu svrhu proveden je anketni upitnik u kojem su ispitani stavovi i mišljenja osoba o utjecaju Torcide na imidž grada te o njihovim dojmovima vezanim za proslavu 70 godina Torcide u Splitu. Analizom istraživanja došlo se do zaključka kako većina ispitanika pozitivno percipira utjecaj navijačke skupine Torcida i kluba Hajduk na imidž grada Splita. Istraživanje je, između ostalog, pokazalo kako su Torcida i Hajduk neodvojiv dio imidža Splita te da kao takvi djeluju kao promotori samog grada u svijetu.
Abstract (english)
The paper deals with the topic of the influence of fan groups on the image of the city of Split. In the second chapter, a theoretical overview of fan groups in general is provided and Torcida is presented as a specific example. Then, the concept of image and the influence of sports clubs and fan gropus on the image of a city are analyzed. The fourth chapter, which is based on empirical research, was aimed at examining the nature and intensity of Torcida's influence on the recognition of the city of Split as a city of sports. For this purpose, a survey was conducted to determine the attitudes and opinions of the citizens about the celebration of 70 years of Torcida in Split. The analysis of the survey came to the conclusion that the majority of respondents agree with the opinion that the Torcida fan group and the Hajduk club are integral parts of Split's image and, as such, act as promoters of the city itself in the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:008509
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-17 14:06:20