Adventure tourism belongs to the group of special forms of tourism and was created as a result of the consequences that occurred on the world tourist market. In the last few years, it has been gaining more and more importance both in the world and in Croatia. The main reason for the emergence of adventure tourism is considered to be the desire of the modern tourist to avoid mass tourism and to provide him with a personal experience. Participating in adventure activities, each participant bears a certain risk to a greater or lesser extent. But adventure tourism, although it is characterized by tension and uncertainty, nevertheless has a positive effect on the mental and physical health of the individual. The offer of adventure tourism in the area of central Dalmatia gravitates mainly around the cities of Split and Omiš. The offer is diverse, but if you take into account all its unused potential that can still be used, it comes to the conclusion that the offer of adventure tourism in the area of central Dalmatia has not yet reached the desired level or realized its full potential. As a positive example of successful development of adventure tourism is the tourist agency "Split Adventure", specialized in adventure tourism in the area of central Dalmatia.. Based on the conducted business analysis, it was realized that "Split Adventure" is the leading agency of this type in the area of central Dalmatia. It achieved its market leadership and competitive advantage with a rich offer of adventure activities for all ages, also the safety it provides to participants, investment in the business team and their expertise, and commitment to the preservation of the environment. Empirical analysis led to the conclusion that Croatia, although it has a huge potential for the development of adventure tourism, unfortunately still has not used enough of its natural resources and potential.