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graduate thesis
PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA
Split: University of Split, 2023. urn:nbn:hr:228:306846
Sokolov, Toni
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Sokolov, T. (2023). PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA (Graduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:306846

Sokolov, Toni. "PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA." Graduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:306846

Sokolov, Toni. "PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA." Graduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:306846

Sokolov, T. (2023). 'PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA', Graduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:306846

Sokolov T. PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA [Graduate thesis]. Split: University of Split; 2023 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:306846

T. Sokolov, "PRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA", Graduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:306846

Metadata
TitlePRIVLAČENJE I ZADRŽAVANJE MLADIH ZAPOSLENIKA
Title (english)RECRUITMENT AND RETENTION OF YOUNG EMPLOYEES
AuthorToni Sokolov
MentorAnita Krolo - Crvelin (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberMijana Matošević Radić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-11-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Jedan od glavnih izvora diferencijacije organizacija i stvaranja prednosti na tržištu su ljudski potencijali. Pravom strategijom menadžmenta ljudskih potencijala, organizacija stvara prednost na tržištu tako što privlači i zadržava postojeće i buduće mlade zaposlenike. Kako se vremena mijenjaju, tako i menadžment ljudskih potencijala treba reagirati na promijene i prilagoditi se novim generacijama, posebice milenijalcima i generaciji z koje čine sadašnjost i budućnost njihove radne snage i mogućeg izvora konkurentske prednosti na tržištu. Kao dobra strategija privlačenja izdvaja se brendiranje poslodavca. To je strategija koja može donijeti pozitivne rezultate ukoliko se primijeni na pravi način, nakon provedenih analiza i istraživanja koja će pokazati jasan smjer u kojemu se organizacije trebaju kretati kod privlačenja i zadržavanja mladih zaposlenika.
Abstract (english)
One of the main sources of differentiation for organizations and creating a competitive advantage in the market is human resources. With the right human resource management strategy, an organization gains a competitive edge by attracting and retaining both current and future young employees. As times change, human resource management must respond to changes and adapt to new generations, especially millennials and Generation Z, who constitute the present and future of their workforce and a potential source of competitive advantage in the market. Employer branding stands out as a good attraction strategy. It is a strategy that can yield positive results if applied correctly, following analyses and research that will provide a clear direction for organizations in attracting and retaining young employees.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:306846
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2023-11-21 07:24:17