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undergraduate thesis
ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA
Split: University of Split, 2023. urn:nbn:hr:228:399640
Cvitanović, Klara
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Cvitanović, K. (2023). ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:399640

Cvitanović, Klara. "ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:399640

Cvitanović, Klara. "ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:399640

Cvitanović, K. (2023). 'ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:399640

Cvitanović K. ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA [Undergraduate thesis]. Split: University of Split; 2023 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:399640

K. Cvitanović, "ULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:399640

Metadata
TitleULOGA POSREDNIČKOG PREGOVARANJA U POSLOVIMA PRUŽATELJA USLUGA PODRŠKE LETOVIMA
Title (english)THE ROLE OF INTERMEDIARY NEGOTIATION IN THE BUSINESS OF LIGHT SUPPORT SERVICE PROVIDERS
AuthorKlara Cvitanović
MentorSenka Borovac Zekan (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad obrađuje tematiku posredničkog pregovaranja u poslovima pružatelja usluga u zrakoplovstvu. U svijetu zrakoplovne industrije posrednici igraju ključnu ulogu u pojednostavljivanju procesa upravljanja letom. Cilj rada je analizirati utjecaj posrednika na poslovanje zračnih prijevoznika, s posebnim osvrtom na pregovaračke procese i postizanje optimalnih rezultata. U zrakoplovnoj industriji pružatelji podrške letovima na zemlji odgovorni su za pružanje širokog spektra usluga koje doprinose realizaciji sigurnih, učinkovitih i udobnih letova. Međutim, zbog složenosti i raznolikosti zahtjeva povezanih s avio operacijama, zrakoplovne kompanije često rade s posrednicima kako bi olakšali odvijanje različitih aspekata svojih poslovnih operacija. U ovom radu korištene su metode primarnog i sekundarnog istraživanja te metode deskriptivne analize, kako bi se ispitala uloga i funkcija posredničkog pregovaranja u poslovanju zračnih prijevoznika. Primarni izvori podataka uključivali su intervjue s predstavnicima industrije, dok su sekundarni izvori podataka obuhvatili akademske i stručne članke, knjige i publikacije. Teorijska i empirijska analiza ovog rada odnosi se na različite aspekte medijacijskih pregovora, uključujući prepoznavanje ključnih aktera pregovaračkih procesa, analizu njihovih ciljeva i interesa, utjecaj medijatora na dinamiku pregovora i postizanje optimalnih ishoda. Rezultati provedenog istraživanja doprinijeti će boljem razumijevanju složenost i dinamičnosti posredničkih pregovora u poslovanju pružatelja usluga u zrakoplovstvu.
Abstract (english)
This article examines the role of negotiation mediation in the business of ground handling service providers. In the airline industry, facilitators are crucial in facilitating and streamlining the flight management process. The study aims to analyze how intermediaries influence the commercial activities of ground - handling service providers, focusing on negotiation processes and achieving optimal results. In the aviation industry, ground support providers provide a wide range of services that help ensure safe, efficient and comfortable flight operations. However, due to the complexity and variety of flight operations requirements, ground handling service providers often work with intermediaries to facilitate various aspects of their business operations. This article uses a combination of descriptive analysis, literature review, and case studies to examine the roles and functions of negotiation mediation in ground support companies. Primary data sources include interviews with industry players, while secondary sources include research articles, books, and white papers. The analysis encompasses various aspects of mediation negotiations, including identifying the key players in the negotiation processes, analyzing their goals and interests, mediators' influence on the dynamics of the negotiations and achieving optimal outcomes. The research results will provide insight into the complexity and importance of mediation negotiations in the commercial activities of ground support service providers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:399640
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2023-11-23 09:30:25