This paper analyzes the impact of tourism on real estate prices in Split, focusing on factors such as seasonality, short-term rentals, and tourist gentrification. The study examines how the increase in tourist activity and the rise in the number of short-term rentals, like Airbnb, significantly raise property prices. Increased demand for tourist accommodation leads to a reduction in the availability of apartments for local residents, further driving up real estate prices and creating market instability. The paper also addresses seasonal fluctuations that cause oscillations in demand and property prices, as well as how global crises such as pandemics can dramatically affect tourist demand and real estate prices. Proposed measures include the regulation of short-term rentals, encouraging the construction of affordable housing, and introducing taxes on short-term rentals to mitigate the negative effects of tourism on the real estate market and increase housing availability for local residents.