Destination management companies are companies responsible for the organization and design of tourist products and are an important factor in the creation of a tourist offer. In cooperation with other stakeholders of destination management, they are a key entity in the development of tourism in the destination. Although the preferences of tourist consumers have influenced the development of various forms of tourism, interest in visiting urban centers has existed almost since the beginnings of urbanization and tourism. This is how urban tourism was born, which is linked to different motives of visitors, where cultural, sports and business motives that can be satisfied in big cities most often prevail. Destination management companies develop complex tourist products, primarily the so-called of urban tourist itineraries, which focus on research and sightseeing of the city itself so that tourists can experience and explore it as well as possible, develops the tourist offer of the destination and contributes to its attractiveness. If the destination management company plans and offers urban tourism arrangements outside the tourist season, it directly affects the reduction of the seasonality of tourist demand in the destination.