prikaz prve stranice dokumenta MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA
Embargo period 2025-03-18
undergraduate thesis
MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA
Split: University of Split, 2024. urn:nbn:hr:228:573977
Vujeva, Anđela
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Vujeva, A. (2024). MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:573977

Vujeva, Anđela. "MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:573977

Vujeva, Anđela. "MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:573977

Vujeva, A. (2024). 'MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:573977

Vujeva A. MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA [Undergraduate thesis]. Split: University of Split; 2024 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:573977

A. Vujeva, "MOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA", Undergraduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:573977

Metadata
TitleMOGUĆNOSTI PRIMJENE TIKTOK DRUŠTVENE MREŽE U PROMOCIJI KOZMETIČKIH BRENDOVA
Title (english)THE POSSIBILITIES OF USING THE TIKTOK SOCIAL NETWORK FOR PROMOTING COSMETIC BRANDS
AuthorAnđela Vujeva
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Od pojave društvenih mreža, komunikacija među ljudima doživjela je značajne promjene. Društvene mreže nude raznovrsne usluge, među kojima je i povezivanje ljudi putem interneta. U današnje vrijeme društvene mreže postale su jedne od glavnih načina oglašavanja i komunikacije s ciljnom publikom. Iako prvotno percipirana kao isključivo platforma zabavnog tipa, u praksi se pokazala kao digitalni alat koji pomoću kreiranja korisnog i zabavnog sadržaja može pridonijeti povećanju svijesti o brendu, potaknuti interakciju i angažiranost kupca s brendom, te posljedično povećati volumen prodaje tvrtke. Ovaj rad pruža čitateljima analizu i prikaz promotivnih strategija kojima se brendovi služe na platformi TikTok. Provedba navedenih promotivnih strategija prikazana je kroz brend L`Oreal Paris.
Abstract (english)
Since the advent of social networks, communication among people has undergone significant changes. Social networks provide a wide range of services, including connecting people via the Internet. Nowadays, social media has become one of the main platforms for advertising and communicating with the target audience. Although initially perceived as exclusively an entertainment platform, in practice it has proven to be a digital tool that, through the creation of useful and entertaining content, can contribute to increasing brand awareness, encouraging customer interaction and engagement with the brand, and consequently increasing the company's sales volume. This paper provides readers with an analysis and overview of the promotional strategies used by brands on the TikTok platform. The implementation of these promotional strategies is illustrated through the brand L'Oréal Paris.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:573977
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsEmbargoed access
Embargo expiration date: 2025-03-18
Terms of useLicence In copyright icon
Created on2024-11-08 10:42:37