prikaz prve stranice dokumenta MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE
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undergraduate thesis
MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE
Split: University of Split, 2024. urn:nbn:hr:228:338414
Smoljan, Zara
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Smoljan, Z. (2024). MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:338414

Smoljan, Zara. "MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:338414

Smoljan, Zara. "MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:338414

Smoljan, Z. (2024). 'MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE', Undergraduate thesis, University of Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:338414

Smoljan Z. MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE [Undergraduate thesis]. Split: University of Split; 2024 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:228:338414

Z. Smoljan, "MALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE", Undergraduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:338414

Metadata
TitleMALOPRODAJA ODJEĆE I MODNIH DODATAKA NA PRIMJERU INDITEX GRUPACIJE
Title (english)RETAIL SALE OF CLOTHING AND FASHION ACCESSORIES ON THE EXAMPLE OF THE INDITEX GROUP
AuthorZara Smoljan
MentorIvana Plazibat (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberMarina Lolić Čipčić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Maloprodaja je od velike važnosti za globalnu ekonomiju jer omogućuje učinkovitu distribuciju proizvoda i usluga krajnjim potrošačima. Od maloprodajnog sektora ovisi veliki broj radnih mjesta te znatna ekonomska aktivnost u svakoj zemlji. Brza moda, kao važan segment maloprodaje odjeće i modnih dodataka, ističe se svojom sposobnošću brzog reagiranja na trendove i promjene u potrošačkim preferencijama. Međutim, brza moda također izaziva ekološke i društvene probleme zbog velike potrošnje resursa i često niske kvalitete proizvoda. Marketinški miks, koncept koji obuhvaća upravljanje proizvodom, cijenom, distribucijom i promocijom, presudan je za uspjeh tvrtki poput Inditex Grupacije na tržištu mode. Pravilno upravljanje marketinškim miksom omogućuje tvrtkama da zadovolje potrebe svojih ciljnih tržišta, diferenciraju se od konkurencije te izgrade snažnu prisutnost na tržištu, čime se osigurava dugoročni uspjeh i održivost poslovanja. Kroz kontinuiranu inovaciju, prilagodbu i održive prakse, tvrtke mogu ostvariti trajni utjecaj i pridonijeti pozitivnim promjenama u industriji mode.
Abstract (english)
Retail is of great importance to the global economy because it enables the efficient distribution of products and services to end consumers. The retail sector supports a large number of jobs and substantial economic activity in every country. Fast fashion, as an important segment of clothing and accessories retail, stands out for its ability to quickly respond to trends and changes in consumer preferences. However, fast fashion also poses environmental and social issues due to high resource consumption and often low product quality. The marketing mix, a concept encompassing product, price, distribution, and promotion management, is crucial for the success of companies like the Inditex Group in the fashion market. Proper management of the marketing mix enables companies to meet the needs of their target markets, differentiate themselves from the competition, and build a strong market presence, thereby ensuring longterm success and business sustainability. Through continuous innovation, adaptation, and sustainable practices, companies can achieve a lasting impact and contribute to positive changes in the fashion industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:338414
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-08 12:01:35