Title OBITELJSKA PODUZEĆA NOSITELJI DRUŠTVENOG I EKONOMSKOG NAPRETKA
Title (english) FAMILY BUSINESSES CARRIERS OF SOCIAL AND ECONOMIC PROGRESS
Author Karla Vučković
Mentor Slađana Brajević (mentor)
Committee member Mario Dadić (član povjerenstva)
Committee member Katja Rakušić Cvrtak (član povjerenstva)
Granter University of Split (University Department of Professional Studies) (Department of Management, Trade and Tourism) Split
Defense date and country 2024-09-19, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics
Abstract Obiteljska poduzeća čine temelj gospodarstva i imaju značajnu ulogu u društveno-ekonomskom napretku. Specifične karakteristike obiteljskih poduzeća, poput dugoročnog planiranja, snažne međugeneracijske povezanosti i lokalnog angažmana, omogućuju im stabilan rast i održivost, što doprinosi regionalnom i nacionalnom ekonomskom razvoju. Obiteljska poduzeća značajno sudjeluju u oblikovanju i jačanju gospodarstva na nacionalnoj i globalnoj razini, dajući doprinos BDP-u i ekonomskoj stabilnosti. Njihova snaga ne leži samo u ekonomskom učinku, već i u njihovoj sposobnosti da stvaraju radna mjesta i potiču zapošljavanje, osobito u lokalnim zajednicama gdje često djeluju kao glavni poslodavci. Ova poduzeća, ukorijenjena u obiteljskim vrijednostima, promiču održivost i inovacije, postavljajući visoke standarde u poslovanju i služenju zajednici. Njihov društveni doprinos je neprocjenjiv - kroz društveno odgovorno poslovanje i filantropske aktivnosti obiteljska poduzeća poboljšavaju kvalitetu života u zajednicama, jačaju društvenu koheziju i potiču razvoj lokalne infrastrukture. Njihova posvećenost zajednici i dugoročnom razvoju čini ih neizostavnim sudionicima u izgradnji održivog i pravednog društva. Walmart, kao primjer uspješnog obiteljskog poduzeća, ilustrira kako takva poduzeća mogu izrasti u globalne lidere zadržavajući obiteljske vrijednosti. Osnovan od obitelji Walton, Walmart je iz male trgovine izrastao u najveći maloprodajni lanac na svijetu, ostajući vjeran načelima obiteljske etike. Njihov uspjeh ističe kako obiteljske vrijednosti mogu voditi poduzeća da postanu ekonomski pokretači i društveni lideri na globalnoj razini, dokazujući pritom da se uspjeh može postići ne samo kroz profit, već i kroz trajnu predanost zajednici i odgovornom poslovanju.
Abstract (english) Family businesses form the basis of the economy and play a significant role in socio-economic progress. The distinctive characteristics of family businesses, such as long-term planning, strong intergenerational connections, and local engagement, enable them to achieve stable growth and sustainability, contributing to regional and national economic development. Family businesses significantly participate in shaping and strengthening the economy at both national and global levels, contributing to GDP and economic stability. Their strength lies not only in their economic impact but also in their ability to create jobs and foster employment, especially in local communities where they often serve as major employers. These businesses, rooted in family values, promote sustainability and innovation, setting high standards in business practices and community service. Their social contribution is invaluable - through socially responsible business practices and philanthropic activities, family businesses improve the quality of life in communities, strengthen social cohesion, and stimulate the development of local infrastructure. Their commitment to the community and long-term development makes them indispensable participants in building a sustainable and just society. Walmart, as an example of a successful family business, illustrates how such enterprises can grow into global leaders while retaining family values. Founded by the Walton family, Walmart evolved from a small store into the world's largest retail chain, remaining true to the principles of family ethics. Their success highlights how family values can guide businesses to become economic forces and social leaders on a global scale, proving that success can be achieved not only through profit but also through enduring commitment to the community and responsible business practices.
Keywords
obiteljska poduzeća
društveni doprinos
ekonomski utjecaj
Walmart
Keywords (english)
family businesses
social contribution
economic impact
Walmart
Language croatian
URN:NBN urn:nbn:hr:228:465235
Study programme Title: Trade and Tourism Management Study programme type: professional Study level: undergraduate Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2024-11-11 14:24:54