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undergraduate thesis
FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA
Split: University of Split, 2024. urn:nbn:hr:228:454451
Lučić, Marin
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Lučić, M. (2024). FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:454451

Lučić, Marin. "FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:454451

Lučić, Marin. "FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:454451

Lučić, M. (2024). 'FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA', Undergraduate thesis, University of Split, accessed 26 February 2025, https://urn.nsk.hr/urn:nbn:hr:228:454451

Lučić M. FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA [Undergraduate thesis]. Split: University of Split; 2024 [cited 2025 February 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:454451

M. Lučić, "FRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA", Undergraduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:454451

Metadata
TitleFRANŠIZNO POSLOVANJE KAO MODEL PODUZETNIŠTVA
Title (english)FRANCHISE BUSINESS AS A MODEL OF ENTREPRENEURSHIP
AuthorMarin Lučić
MentorIvona Jukić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad analizira franšizno poslovanje na primjeru McDonald'sa u Hrvatskoj. Cilj istraživanja je razumjeti kako franšizni model poslovanja funkcionira u praksi, koje su prednosti i izazovi s kojima se suočavaju franšizoprimci te kako McDonald's prilagođava svoje poslovanje lokalnom tržištu. Pružen je općeniti pregled franšiznog poslovanja, uključujući ključne elemente i prednosti ovog modela. Nadalje, rad istražuje specifičnosti franšiznog poslovanja McDonald'sa u Hrvatskoj, uključujući povijest, razvoj mreže restorana, obuku i podršku koju franšizoprimci dobivaju te prilagodbe lokalnom tržištu. Posebna pažnja posvećena je izazovima s kojima se susreću franšizoprimci, poput visokih operativnih troškova i konkurencije na tržištu brze hrane. Rad ističe važnost franšiznog modela kao strategije za rast i širenje poslovanja te njegove potencijale i ograničenja u kontekstu hrvatskog tržišta.
Abstract (english)
This paper analyzes franchise business on the example of McDonald's in Croatia. The goal of the research is to understand how the franchise business model works in practice, what are the advantages and challenges faced by franchisees, and how McDonald's adapts its business to the local market. A general overview of franchise business is provided, including the key elements and advantages of this model. Furthermore, the paper investigates the specifics of McDonald's franchise operations in Croatia, including history, development of the restaurant network, training and support that franchisees receive, and adaptations to the local market. Special attention is paid to the challenges faced by franchisees, such as high operating costs and competition in the fast food market. The paper highlights the importance of the franchise model as a strategy for business growth and expansion, as well as its potential and limitations in the context of the Croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:454451
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-12 07:19:16