As a destination with a rich cultural and natural heritage, Bosnia and Herzegovina strives to position itself on the European tourist markets through a diverse and innovative tourist offer. After the events of the war, the country is focused on stabilizing and strengthening the economy, where tourism plays a key role. The current state of tourism in Bosnia and Herzegovina is characterized by an increase in interest in unexplored destinations and authentic experiences, which corresponds to trends in global tourism demand. Although tourism in Bosnia and Herzegovina is still developing, efforts are visible in the promotion of natural beauty, cultural diversity and historical sights. Plans for the future include further improvement of tourist infrastructure, development of specific forms of tourism such as eco-tourism, adventure tourism and cultural tourism, and increased cooperation with international travel agencies and organizations. The most important attractions of Bosnia and Herzegovina are natural beauties, monuments and cultural sights that attract visitors from all over the world. In this sense, one of the most famous destinations is Mostar with its Old Bridge, a unique UNESCO monument that symbolizes reconciliation and coexistence. Sarajevo, the capital city that offers a rich history and culture, especially in the old part of the city known as Baščaršija, where you can feel the fusion of East and West. National parks, such as Sutjeska and Uno, offer the opportunity to enjoy untouched nature, rivers, waterfalls and mountain landscapes. Also, Jajce with its spectacular waterfall and rich historical heritage, and Neum, the only town on the Adriatic coast, complete the list of key attractions that make Bosnia and Herzegovina a unique destination.