The aim of the paper is to explain theoretically and show on a practical example how the hotel industry can influence the tourist experience in the destination. The hotel industry is key to shaping an authentic tourist experience and significantly contributes to the attraction and satisfaction of visitors. Authenticity implies a real connection with the local culture, tradition and identity of the destination, and hotels play a central role in creating such experiences. The hotel's architecture and design, aligned with local styles and materials, help guests better integrate into the local environment. For example, luxury resorts often use natural materials such as wood and stone to blend in with the natural landscape. Cooperation with local artists, craftsmen and cultural institutions enables hotels to contribute to cultural projects, art installations and local festivals, strengthening ties with the community. Through these activities, hotels not only provide comfort, but also create a sense of connection with the destination, preserving cultural heritage and promoting intercultural understanding. Creating an authentic experience for visitors is key to the long-term sustainability and attractiveness of a destination. Empirical analysis has determined how hotels can contribute to preserving the authenticity of the tourist experience if they actively cooperate with local producers and educate their staff about the destination. In contrast, choosing cheaper products and labor can reduce the authenticity of the experience, regardless of the quality of the service.