This paper workdeals with the topic in marketing and economics by linking theoretical part of professional literature practical analysis that is based on objective research to the marketing communication directed to children. The involvement of today's and future generations of children in technology and media, as well as their knowledge and resourcefulness, the use of media in the right or wrong way, ads that pop up on all sides, attract the attention of the youngest consumers who have a great influence on their parents when making family purchases. Popular stars and music are the strongest phenomena of how they can influence children and determine their behavior, clothing, character, future. Parental influence is becoming minimal, and so companies are leveraging parents' work commitments and time to get into the minds of toddlers through the media. Children are becoming more independent, so most of their opinions and interests are created outside the home in society.