Destination management companies are important entities in the destination management system. Their role is focused on the development, placement and realization of complex tourism products, contributing to increasment of the quality of the overall offer in the destination. Due to changing trends in tourism demand and the impact of the environment, destination management companies focus their business on selective forms of tourism, specializing in either a destination where they develop products of different (selective) forms of tourism, or a particular product of selective forms of tourism that they offer in different destinations. The aim of this paper is to elaborate the idea of establishing a destination management company that specializes in a destination of Croatia where it develops products of different selective forms of tourism. For this purpose, a detailed analysis was made and examples from the production management program of the destination management company are presented.