Small and medium-sized enterprises are considered extremely important in economic development, and they are becoming more and more widespread in the Republic of Croatia. Although many businesses are opening today and many are closing down, one of the reasons is an insufficiently elaborate entrepreneurial project. The truth is that an entrepreneurial project is no guarantee of success, different cases show that. Some entrepreneurs have not even heard of a business plan and yet have achieved business success, while there are many more examples that confirm the high correlation between entrepreneurial success and good entrepreneurial preparation. Digitalization has become a part of the daily routine and, as such, it changes the behaviour of consumers and other business entities, which consequently has an impact on the company, its products and brand creation. As a result of modern trends, digital marketing is changing the face of the industry and its future is certainly bright The characteristics of a modern entrepreneur are reflected most in the willingness to accept the risk, the courage of the entrepreneur who goes to realize the business idea, as well as the willingness to continuous learning and development. Every entrepreneur needs to keep up with trends in order to be able to respond promptly to new needs and wishes of potential customers. That is why the aim of this labor is to present a project based on real data, of a real person who set out to realize their idea.