prikaz prve stranice dokumenta UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"
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master's thesis
UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"
Split: University of Split, 2020. urn:nbn:hr:228:933542
Vidošević, Antonela
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Vidošević, A. (2020). UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO" (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:933542

Vidošević, Antonela. "UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:933542

Vidošević, Antonela. "UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:933542

Vidošević, A. (2020). 'UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"', Master's thesis, University of Split, accessed 31 July 2024, https://urn.nsk.hr/urn:nbn:hr:228:933542

Vidošević A. UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO" [Master's thesis]. Split: University of Split; 2020 [cited 2024 July 31] Available at: https://urn.nsk.hr/urn:nbn:hr:228:933542

A. Vidošević, "UPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"", Master's thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:933542

Metadata
TitleUPRAVLJANJE ELEMENTIMA IDENTITETA MARKE NA PRIMJERU MARKE "LINO"
Title (english)MANAGING ELEMENTS OF BRAND IDENTITY FOR EXAMPLE OF THE BRAND "LINO"
AuthorAntonela Vidošević
MentorKatja Rakušić Cvrtak (mentor)
Committee memberIvana Plazibat (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marka proizvoda diferencira proizvod i ističe ga među konkurencijom. Marka za kupce predstavlja određenu kvalitetu proizvoda, društveni status, podiže im ugled u društvu, stvara im određenu sigurnost itd. Marke imaju veliku ulogu i utjecaj na ekonomske zakonitosti ponude i potražnje, kao i što imaju veliku ulogu i važnost kako za poduzeća, tako i za njihove potrošače, odnosno kupce. Zbog toga je vrlo važno dobro upravljanje elementima identiteta marke, a što će biti predstavljeno u nastavku rada. Elementi identiteta marke u radu su prikazani na konkretnom primjeru marke Lino, a s ciljem utvrđivanja prepoznatljivosti marke Lino provedeno je online anketno istraživanje te su rezultati predstavljeni u nastavku rada.
Abstract (english)
The product brand differentiates the product and makes it stand out among the competition. The brand represents a certain product quality, social status, raises their reputation in society, creates a certain security for them, etc. Brands have a great role and influence on the economic laws of supply and demand, as well as a great role and importance for companies and for their consumers or customers. That is why it is very important to have a good management of the elements of the brand identity, which will be presented in this paper. The elements of brand identity in the paper are presented on a concrete example of the Lino brand, and in order to determine the recognizability of the Lino brand, an online survey was conducted and the results are presented below.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:933542
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-24 14:27:19