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undergraduate thesis
ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA
Split: University of Split, 2020. urn:nbn:hr:228:520857
Đirlić, Karla
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Đirlić, K. (2020). ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:520857

Đirlić, Karla. "ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:520857

Đirlić, Karla. "ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:520857

Đirlić, K. (2020). 'ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:520857

Đirlić K. ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:520857

K. Đirlić, "ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:520857

Metadata
TitleISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA
Title (english)CONSUMER SATISFACTION RESEARCH
AuthorKarla Đirlić
MentorDanijela Perkušić Malkoč (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada vezana je za metode i ljestvice istraživanja zadovoljstva potrošača. Osim definiranja pojma istraživanja tržišta kratko su u radu objašnjene i faze od kojih se istraživanje tržišta sastoji te vrste istraživanja. Istraživanje je kompleksan proces i može se primjenjivati u svim sferama. Nadalje, u radu se definira zadovoljstvo potrošača, načini mjerenja zadovoljstva te ljestvice kojima se mjeri zadovoljstvo potrošača. Na kraju je provedeno istraživanje na primjeru Nivea classic kreme. U istraživanju je sudjelovalo 28 ispitanika, 53,6% ženskog spola i 46,4% muškog spola. Utvrđeno je kako je 71% ispitanika zadovoljno ili donekle zadovoljno Nivea classic kremom, a više od polovine ispitanika bi ponovno kupilo navedeni proizvod.
Abstract (english)
The topic of this final paper is related to methods and scales of consumer satisfaction research. In addition to defining the term market research, the paper briefly explains the stages of which market research consists of this type of research. Research is a complex process and can be applied in all spheres. Furthermore, the paper defines consumer satisfaction, ways of measuring satisfaction and scales by which consumer satisfaction is measured. Finally, research was conducted on the example of Nivea classic cream. The study involved 28 respondents, 53.6% females and 46.4% males. It was found that 71% of respondents were satisfied or somewhat satisfied with Nivea classic cream, and more than half of respondents would buy the product again.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:520857
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-25 11:35:24