Term heritage includes natural and cultural assets of internationally recognized outstanding and universal value. The UNESCO World Cultural and Natural Heritage List includes ten cultural assets in the Republic of Croatia. Of these, seven are in Dalmatia: the Cathedral of St. Jakov in Šibenik, the defense systems of the Venetian Republic of the 16th and 17th centuries in Zadar and Šibenik, Diocletian's Palace in Split, the Old Town of Trogir, Stari Grad Plain on Hvar, the Old Town of Dubrovnik and stećci- tombstones and medieval cemeteries in Cista Provo and Konavle. The most visited material cultural heritage, which is under the protection of UNESCO is also the most endangered, due to the overload of the site in the short time. But the future brings people counters that will provide an adequate number of visitors per day. Awareness of the values of cultural goods among the local population is not sufficiently developed, which can be seen through the results of a survey in which most respondents are aware of their lack of interest in preserving cultural heritage, which is a major problem in further progress in preserving material cultural heritage. There is a lack of political will as well as insufficient investments. Conservators and experts caring for cultural assets are insufficiently connected with representatives of local authorities and the tourism sector, which has the greatest impact on the devastation of cultural heritage in Dalmatia.