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undergraduate thesis
PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE
Split: University of Split, 2020. urn:nbn:hr:228:703225
Strunje, Marija
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Strunje, M. (2020). PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:703225

Strunje, Marija. "PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:703225

Strunje, Marija. "PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:703225

Strunje, M. (2020). 'PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:703225

Strunje M. PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:703225

M. Strunje, "PRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:703225

Metadata
TitlePRIKRIVENO OGLAŠAVANJE I SUBLIMINALNE PORUKE
Title (english)PRODUCT PLACEMENT AND SUBLIMINAL MESSAGES
AuthorMarija Strunje
MentorMario Dadić (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Danas živimo u društvu koje je podložno brzim promjenama. Upravo je proces globalizacije omogućio slobodu kretanja ljudi, robe, kapitala i informacija. Mediji su ključni za razmjenu informacija, a razvojem tehnologije informacije se šire munjevitom brzinom. Sve češće uz medije povezujemo i manipulaciju u smislu da su potrošačima danas mnogi trendovi i načini razmišljanja nametnuti. Na tržištu gdje vrijede zakoni ponude i potražnje proizvođači se agresivnim reklamnim porukama, pamtljivim sloganima i slikama koje se mogu percipirati na više načina trude izboriti za potrošače i svoj udio na tržištu. Prikriveno oglašavanje kao i subliminalne poruke načini su oglašavanja koje se u današnje vrijeme sve više koristi da bi se privukla pažnja gledatelja/potrošača. U ovom radu vidjet ćemo mnoge primjere takvog načina oglašavanja, ne samo danas nego i kroz povijest.
Abstract (english)
Today we are living in a society that is changing very quickly. Process of globalization that enabled free transfer of people, goods, money and information. The media are key for sharing informations, and with technology development they are spreading development of technology, information is spreading very quickly. Often we associate manipulation with the media in the sense that many trends and ways of thinking are imposed on consumers today. In a market where the laws of supply and demand apply, companies with aggressive advertising messages, memorable slogans and images with multible interpretation join the fight for their market share. Product placement and subliminal messages are often used to occupied costomers attention. In this paper, we will see man y examples of such ways of advertising not only today but also throughout the history.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:703225
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-27 13:22:15