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master's thesis
MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO
Split: University of Split, 2020. urn:nbn:hr:228:529436
Vidaković, Josip
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

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Vidaković, J. (2020). MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:529436

Vidaković, Josip. "MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:529436

Vidaković, Josip. "MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:529436

Vidaković, J. (2020). 'MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO', Master's thesis, University of Split, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:529436

Vidaković J. MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO [Master's thesis]. Split: University of Split; 2020 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:228:529436

J. Vidaković, "MILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO", Master's thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:529436

Metadata
TitleMILENIJALCI GENERACIJA KUPACA-UTJECAJ NA PROMJENU STRATEGIJE TRGOVCA NA MALO
Title (english)MILLENNIALS GENERATION OF COSTUMERS-THE IMPACT ON CHANGING THE STRATEGY OF THE RETAILER
AuthorJosip Vidaković
MentorIvana Plazibat (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Trgovina je gospodarska djelatnost koja bilježi rapidan rast od početka 21. stoljeća. Dolaskom generacije milenijalca trgovci na malo morali su promijeniti tradicionalni pristup trgovini prema zahtjevima novih generacija. Milenijalci su postavili nove trendove u trgovini što je nedvojbeno izvršilo veliki utjecaj na maloprodavače. Trgovci na malo dolaskom novih tehnologija ne prestaju s inovacijama i poboljšanjima u korist kupaca. Internet trgovina pokrenula je revoluciju kod kupovnih navika milenijalaca jer im je pružila mogućnost kupovine s bilo kojeg mjesta, što je navelo trgovce na malo da prošire svoju ponudu na internetske platforme. U ovom radu trebalo je istražiti i zaključiti kako generacija milenijalaca utječe na promjene strategija trgovaca na malo. Proučavanjem literature i prikupljenim podacima iz provedenog anketnog upitnika došlo se do zaključka kako su milenijalci uvelike utjecali na promjene strategija trgovaca na malo. Za očekivati je kako će dolaskom novih generacija utjecaj na strategije trgovaca na malo biti sve veći.
Abstract (english)
Millennials generation of customers - the impact on changing the strategy of the retailer Trade is an economic activity that has been growing rapidly since the beginning of the 21st century. With the advent of the millennial generation, retailers had to change their traditional approach to trade to the demands of new generations. Millennials have set new trends in trade which has undoubtedly made a big impact on retailers. With the advent of new technologies, retailers do not stop innovating and improving for the benefit of customers. Online shopping has revolutionized the shopping habits of millennials because it has given them the ability to shop from anywhere, prompting retailers to expand their offerings to online platforms. This assignment is supposed to research and conclude how the millennial generation influences changes in retailers strategies. The researching of literature and collecting data from the conducted questionnaire, it was concluded that millennials have greatly influenced changes in retailers strategies. It is to be expected that with the arrival of new generations, the impact on retailers strategies will increase.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:529436
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-02 09:14:18