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undergraduate thesis
TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA
Split: University of Split, 2020. urn:nbn:hr:228:302399
Čibarić, Anamarija
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Čibarić, A. (2020). TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:302399

Čibarić, Anamarija. "TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:302399

Čibarić, Anamarija. "TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:302399

Čibarić, A. (2020). 'TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA', Undergraduate thesis, University of Split, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:302399

Čibarić A. TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:302399

A. Čibarić, "TEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:302399

Metadata
TitleTEHNIKE ZA GENERIRANJE IDEJA U CILJU RAZVOJA NOVOG PROIZVODA
Title (english)TECHNIQUES FOR GENERATING IDEAS IN NEW PRODUCT DEVELOPING
AuthorAnamarija Čibarić
MentorDanijela Perkušić Malkoč (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberMijana Matošević Radić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Danas su tvrtke pod snažnim pritiskom da uvedu nove proizvode, a upravljanje razvojem proizvoda je opsežan i kontinuiran proces. Generiranje ideja razvija se iz poznavanja potrošača, tržišta, tehnologije i općeg okruženja te dovodi do stvaranja ideja koje doprinose stvaranju nečeg novog ili boljeg od postojećeg. U radu se obrađuju procesi razvoja novih proizvoda i tehnike generiranja ideja. Uz različite tehnike za generiranje ideja u radu se obrađuje i Tesla Motors kao primjer jedinstvene automobilske tvrtke koja se temelji na inovacijama. Generiranje ideja u Tesla Motors-u sastoji se od rastavljanja kompleksnih stvari na jednostavnije, a zatim na nadograđivanju od tih temeljnih istina.
Abstract (english)
Today, companies are under strong pressure to introduce new products, and product development management is an extensive and continuous process. Idea generation develops from knowledge of consumers, markets, technology and the general environment and leads to the creation of ideas that contribute to the creation of something new or better than existing. The paper deals with the processes of new product development and idea generation techniques. In addition to various techniques for generating ideas, the paper als o deals with Tesla Motors as an example of a unique automotive company based on innovation. Generating ideas at Tesla Motors consists of disassembling complex things into simpler ones and then upgrading from those fundamental truths.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:302399
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-02 12:40:28