Sales staff is a very important component for sales companies. Large sales companies typically have a department called sales management that is in charge of training and educating existing and new salespeople. Smaller companies are focused on independent training where existing salespeople have a big role to play, who with their knowledge and experience can contribute to the training of new salespeople. Also, it is common to hire a specialized agency that deals with the education of salespeople by organizing courses, seminars, lectures, etc. in order to improve sales skills. A large amount of funding is invested in sales training programs. Successful sales staff are motivated, reliable, know the products they sell, etc. Certain skills such as communication and creativity and emotional intelligence are also very important. Crodux continuously invests in its salespeople in a way that provides them with continuous education. The training is carried out at points of sale with the help of the regional sales manager and long-term employees who are in charge of training new employees. Also, the motivation of employees through certain incentives is taken into account.