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undergraduate thesis
UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA
Split: University of Split, 2020. urn:nbn:hr:228:339442
Maleš, Nevena
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Maleš, N. (2020). UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:339442

Maleš, Nevena. "UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:339442

Maleš, Nevena. "UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:339442

Maleš, N. (2020). 'UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA', Undergraduate thesis, University of Split, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:339442

Maleš N. UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:228:339442

N. Maleš, "UPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:339442

Metadata
TitleUPRAVLJANJE MARKETINGOM U CILJU TURISTIČKOG RAZVOJA DESTINACIJE NA PRIMJERU GRADA KAŠTELA
Title (english)MARKETING MANAGEMENT IN ORDER OF TOURISM DEVELOPMENT OF DESTINATION ON THE EXAMPLE OF THE CITY OF KAŠTELA
AuthorNevena Maleš
MentorGoran Ćorluka (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Opće je poznato da je čovjek biće koje se od povijesti pa sve do danas kreće i istražuje nove krajeve, bilo iz bioloških, društvenih ili osobnih motiva. S vremenom turizam je napredovao kao i čovjek i njegove potrebe što je jasno navedeno u Maslowoj teoriji hijerarhije potreba. Iz tog razloga dolazi do šireg aspekta sve specifičnijih zahtjeva koji su doveli do novih prilika na tržištu turističkih proizvoda i usluga te ujedno omogućile potrebu za dodatnim marketinškim naporima ne bi li destinacijske menadžment organizacije i kompanije uspješno identificirale svoje tržišne niše i pritom zadovoljile potrebe potrošača te privukle sve one potencijalne. Stoga, cilj ovog završnog rada je predočiti koliko su međusobno ovisni i povezani pojmovi turizam i marketing te koliko je marketing važan u turizmu, koliko truda i kompleksnosti iziskuje da bi se ispunili svi ciljevi destinacijskog menadžmenta.
Abstract (english)
It is generally known that human is a being (creature) that of history to this day is moving and exploring new landscapes, either because of biological, social or personal reasons. With time, tourism has progressed as well as human and his needs which is clearly stated in Maslow’s theory hierarchy of needs. For this reason it comes to a broader aspect of invreasingly specific requirements that have led to new opportunities on market of tourist products and services and at the same time enabled need for extra marketing efforts in order for destination management and companies to succesfuly identified their market niches and in doing so satisfy needs of consumer and attract all those who are potencial consumers. Therefore, the goal of this final paper is to point out how much mutually addicted and connected are terms tourism and marketing and how much marketing is important in tourism, how much effort and complexity requires to meet all goals of destination management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:339442
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-02 14:14:30