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undergraduate thesis
Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci
Zagreb: University of Zagreb, Faculty of Food Technology and Biotechnology, 2015. urn:nbn:hr:159:664929
Ivančić, Ana Lana
University of Zagreb
Faculty of Food Technology and Biotechnology
Department of Food Quality Control
Laboratory for Nutrition Science

Institutional repository: Repository of the Faculty of Food Technology and Biotechnology

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Ivančić, A. L. (2015). Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Food Technology and Biotechnology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:159:664929

Ivančić, Ana Lana. "Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci." Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, 2015. https://urn.nsk.hr/urn:nbn:hr:159:664929

Ivančić, Ana Lana. "Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci." Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, 2015. https://urn.nsk.hr/urn:nbn:hr:159:664929

Ivančić, A. L. (2015). 'Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci', Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:159:664929

Ivančić AL. Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Food Technology and Biotechnology; 2015 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:159:664929

A. L. Ivančić, "Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci", Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:159:664929

Metadata
TitleAnaliza reklamnih poruka za prehrambene proizvode namijenjene djeci
Title (english)Analysis of advertising for food products aimed at children
AuthorAna Lana Ivančić
MentorZvonimir Šatalić (mentor)
GranterUniversity of Zagreb
Faculty of Food Technology and Biotechnology
(Department of Food Quality Control)
(Laboratory for Nutrition Science)
Zagreb
Defense date and country2015-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Nutrition
Nutritional Science
Abstract
Cilj ovoga rada bio je utvrditi broj i kvalitetu reklama za prehrambene proizvode namijenjene djeci koje se pojavljuju u različitim medijima: 1) televiziji (nacionalnoj i komercijalnoj), 2) tiskovinama (dnevnim tiskovinama, specijaliziranim časopisima za majke i časopisima općeg sadržaja) te na 3) Internet portalima (općeg i specijaliziranog sadržaja). U specijaliziranom dvomjesečniku za majke pojavljuje se tek 2,4% reklama za mlijeko i mliječne proizvode, a 17,7% za dehidriranu dječju hranu koja se ne kuha prije uporabe. U časopisu općeg sadrţaja prevladale su reklame za mesne prerađevine (3,7%) i konditorske proizvode (2,6%). Na nacionalnoj televiziji većinu reklamiranih proizvoda čine sokovi (17,7) i voda (41,2%), na komercijalnoj televiziji jutarnjeg programa nije bilo reklama prehrambenih proizvoda za djecu. Na specijaliziranom Internet portalu prevladavaju reklame za dehidriranu dječju hranu koja se ne kuha prije uporabe. Ključnim se točkama poboljšanja utvrđene situacije smatra primjena savjeta Svjetske zdravstvene organizacije u smislu većeg angažmana odgovornih institucija oko ovoga problema.
Abstract (english)
The aim of this study was to determine the number and quality of advertisements for food products intended for children that appear in various media: 1) television (national and commercial), 2) newspapers (daily newspapers, specialized magazines for mothers and magazines of general content), and the 3) Internet portals (general and specialized content). In the specialized bimonthly magazines for mothers there is only 2.4% of advertising for milk and milk products, and 17.7% for dehydrated baby food that is not cooked before use. In magazine of general content prevailed advertisements for meat (3.7%) and confectionery products (2.6%). On national television the most advertised products are soft drinks (17.7) and water (41.2%), while on the commercial television morning program there were not advertising of food products for children. At a specialized Internet portal prevailed advertisements for dehydrated baby food that is not cooked before use. Current situation regarding food advertisement for children at various media could be improved by following advice provided by the World Health Organization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:159:664929
Study programmeTitle: Nutrition
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) nutricionizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) nutricionizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2015-12-16 08:20:49