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undergraduate thesis
Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata
Zagreb: University of Zagreb, Faculty of Food Technology and Biotechnology, 2022. urn:nbn:hr:159:096574
Mađarić, Iva
University of Zagreb
Faculty of Food Technology and Biotechnology
Department of Process Engineering
Laboratory for Measurement, Regulation and Automatisation

Institutional repository: Repository of the Faculty of Food Technology and Biotechnology

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Mađarić, I. (2022). Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Food Technology and Biotechnology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:159:096574

Mađarić, Iva. "Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata." Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, 2022. https://urn.nsk.hr/urn:nbn:hr:159:096574

Mađarić, Iva. "Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata." Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, 2022. https://urn.nsk.hr/urn:nbn:hr:159:096574

Mađarić, I. (2022). 'Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata', Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:159:096574

Mađarić I. Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Food Technology and Biotechnology; 2022 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:159:096574

I. Mađarić, "Utjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata", Undergraduate thesis, University of Zagreb, Faculty of Food Technology and Biotechnology, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:159:096574

Metadata
TitleUtjecaj influencera i influencer marketinga na prehrambeno ponašanje djece i adolescenata
Title (english)How influencers and influencer marketing affect the eating behavior of children and adolescents
AuthorIva Mađarić
MentorJasenka Gajdoš Kljusurić (mentor)
GranterUniversity of Zagreb
Faculty of Food Technology and Biotechnology
(Department of Process Engineering)
(Laboratory for Measurement, Regulation and Automatisation)
Zagreb
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Nutrition
Abstract
Porast popularnosti društvenih medija doveo je do pojave tzv. influencera koji putem različitih plat-formi mogu utjecati na ponašanje velikog broja ljudi, a samim time i na prehranu pojedinaca. Influencer marketing danas je sve češća pojava. Cilj ovog rada bio je ispitati kako influenceri i influencer marke-ting utječu na prehrambeno ponašanje djece i adolescenata te utvrditi kakve prehrambene proizvode influenceri promoviraju kroz sadržaj namijenjen ovim dobnim skupinama. Iako se pokazalo da promo-viranje hrane niske nutritivne gustoće od strane influencera može potaknuti veći unos spomenute hrane, kao i veći energetski unos, promicanje „zdrave hrane“ nije bilo učinkovito. Većina promocija hrane odnosila se na prehrambene artikle s visokim sadržajem masti, dodanog šećera i soli. Neki influenceri potiču nepoželjna prehrambena ponašanja koja kod adolescenata mogu povećati rizik od poremećaja prehrane. Prikupljeni podaci ukazuju na potrebu za učinkovitijom regulacijom pravila koja bi djeci i adolescentima omogućila sudjelovanje u digitalnom okruženju bez negativnog utjecaja na njihove pre-hrambene obrasce.
Abstract (english)
The rise in popularity of social media has led to the emergence of the so-called "influencers" who, through various platforms, can influence the behaviour of many people, and thus the diet of individuals. Influencer marketing is an increasingly common phenomenon today. The aim of this work was to exa-mine how influencers and influencer marketing affect the eating behaviour of children and adolescents and to determine what food products influencers promote through content intended for these age groups. Although it has been shown that the promotion of unhealthy foods by influencers can encourage a higher intake of said foods, as well as a higher energy intake, the promotion of healthy foods has not been effective. Most of the food promotions were about food items with high fat, sugar and salt content. Some influencers encourage dangerous eating behaviours that can increase adolescents’ risk of eating disorders. The collected data indicate the need for more effective regulation of rules that would enable children and adolescents to participate in the digital environment without a negative impact on their nutritional health.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:159:096574
Study programmeTitle: Nutrition
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) nutricionizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) nutricionizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) icon
Created on2023-06-19 07:36:02