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master's thesis
Uloga marketinga u iskustvenoj ekonomiji
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of agriculture, 2017. urn:nbn:hr:151:723836
Galić, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Galić, A. (2017). Uloga marketinga u iskustvenoj ekonomiji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:723836

Galić, Andrea. "Uloga marketinga u iskustvenoj ekonomiji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:723836

Galić, Andrea. "Uloga marketinga u iskustvenoj ekonomiji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:723836

Galić, A. (2017). 'Uloga marketinga u iskustvenoj ekonomiji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:723836

Galić A. Uloga marketinga u iskustvenoj ekonomiji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2017 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:151:723836

A. Galić, "Uloga marketinga u iskustvenoj ekonomiji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:723836

Metadata
TitleUloga marketinga u iskustvenoj ekonomiji
Title (english)Marketing role in the experience economy
AuthorAndrea Galić
MentorTihana Sudarić (mentor)
Committee memberJadranka Deže (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2017-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
U ovom preglednom radu upoznali smo se sa iskustvenom ekonomijom ili ekonomijom doživljaja. U iskustvenoj ekonomiju svaki kupac očekuje pozitivan, emocionalan i dojmljiv učinak u razmjeni, gdje emocionalna vrijednost ima ekonomsku vrijednost. Cilj je projektirati nezaboravno iskustvo te svjesno i namjerno pružiti već pripremljene turističke proizvode koji su snažno obilježeni emocijama. S razvojem gospodarstva i tržišta potrošači žele veću kvalitetu proizvoda i usluga, te je uloga marketinga neizostavna karika u sustavu. Značaj marketinga definiran je kroz stvaranje nove potražnje za doživljajem koji zahtjeva stvaranje dodatne vrijednosti proizvodima i uslugama. Mogućnost potencijalnog rasta poljoprivrede otvara se razvojem iskustvene ekonomije, kroz uvođenje i primjenu različitih poljoprivrednih aktivnosti. Iskustvena ekonomija i poljoprivreda mogu se povezati kroz ruralni turizam. Krajnji kupci spremni su platiti višu cijenu za proizvode i usluge koja će im pružiti dodatno iskustvo.
Abstract (english)
In this work we have been introduced to Experience Economy. In the Experience Economy every customer expects a positive, emotional and impressive effect in exchange, where the emotional value has economic value. The goal is to project an unforgettable experience and intentionally offer already prepared tourists products that have strongly marked emotions. With the development of economy and market, the customers want a better quality of the products and customer service and the role of marketing is now an unavoidable link in the system. The meaning of marketing is defined through making a new demand for an experience which asks for making extra value for the products and service. The possibility of the potential growth of agriculture opens with the development of experience Economy and use of various agricultural activity. Experience Economy and agriculture can be linked through rural tourism. The ultimate buyers are ready to pay a bigger price for the products and service which will give them an additional experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:723836
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2017-10-19 10:09:50