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master's thesis
SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of agriculture, 2017. urn:nbn:hr:151:979602
Ćorić, Vanesa
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

Cite this document

Ćorić, V. (2017). SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:979602

Ćorić, Vanesa. "SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:979602

Ćorić, Vanesa. "SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:979602

Ćorić, V. (2017). 'SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:979602

Ćorić V. SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2017 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:151:979602

V. Ćorić, "SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:979602

Metadata
TitleSEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA
Title (english)MARKET SEGMENTATION OF AGRICULTURAL AND FOOD PRODUCT
AuthorVanesa Ćorić
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Segmentacija tržišta je podjela tržišta (potrošača) u skupine, pri čemu su potrošači unutar skupina međusobno što sličniji, a razlike među skupinama što je moguće veće. Segmentacija tržišta se radi zbog razumijevanja tržišta kao i odabira segmenta tržišta kojem želimo prodavati naše proizvode, tj. skupini osoba ili poduzeća prema kojima se kreira marketinški splet (proizvod, cijena, distribucija i promocija). Ovisno da li nas pri segmentaciji tržišta zanima tržište krajnje ili poslovne potrošnje primjenjujemo različite varijable. Najčešće varijable za segmentaciju tržišta krajnje potrošnje možemo podijeliti u četiri velike skupine: Geografske, demografske, psihografske, ponašanje potrošača. Najčešće varijable za segmentaciju tržišta poslovne potrošnje možemo podijeliti takođeri u četiri skupine: Zemljopisna lokacija, vrsta organizacije, veličina kupca, primjena proizvoda Dobro razvijena strategija segmentacije poboljšavaju marketing i prodaju tako da omogućuje razvoj posebnih proizvoda za kupce koji ih visoko pozicioniraju, pomaže u pronalaženju novih kupaca, pomaže u usklađivanju proizvođačkih kapaciteta i potrošačkih potreba, omogućuje uspješan razvoj novih proizvoda
Abstract (english)
Segmentation of the market is the division of markets (consumers) into groups, where consumers within the groups are the same as each other, and the differences between the groups as much as possible. Market segmentation is due to understanding the market as well as selecting the market segment we want to sell our products, ie the group of people or companies that create a marketing sphere (product, price, distribution and promotion). Depending on the market segmentation of the market for end-use or business spending, we apply different variables. The most common variables for segmentation of the final consumption market can be divided into four major groups: Geographic, Demographic, Psychological, Consumer Behavior. The most common variables for segmenting the business market can also be divided into four groups: Geographical location, organization type, customer size, product application. A well-developed segmentation strategy enhances marketing and sales by enabling the development of special products for high-ranking customers, helping to find new customers, helping to align production capacity and consumer needs, and enables successful development of new products
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:979602
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Public notediplomski rad
Created on2017-10-27 06:41:17