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master's thesis
Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2018. urn:nbn:hr:151:024592
Tukara, Mirna
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Tukara, M. (2018). Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:024592

Tukara, Mirna. "Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:024592

Tukara, Mirna. "Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:024592

Tukara, M. (2018). 'Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:024592

Tukara M. Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2018 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:151:024592

M. Tukara, "Primjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:151:024592

Metadata
TitlePrimjena e-marketinga na tržištu poljoprivredno-prehrambenih proizvoda
Title (english)Application of e-marketing in the agricultural-food market
AuthorMirna Tukara
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Izravan marketing koristi više medija za promoviranje, a naglaska daje na narudžbi kupca. Važnost je u otkrivanju potencijalnih kupaca i zadržavanju postojećih putem komunikacije. Najčešći način korištenja izravnog marketinga je e-marketing što znači postavljanje digitalnog proizvoda na web stranicu ili društvene mreže, utvrđivanje njegove e-cijene na e-tržištu, ulagati trud i napore u e-promocija i osigurati e-distribuciju. Ono što e-marketing nudi poljoprivredno-prehrambenom tržištu je ekonomski značaj. Smanjenje troškova posredovanja, veći odabir informacija o ponudi i potražnji te opskrbi, povećanje tržišnog udjela ili otvaranje novih tržišta, udruživanje malih poljoprivrednih gospodarstava i promicanje globalizacije i postizanje konkurencije. Iako u Republici Hrvatskoj nije praksa, poljoprivredno-prehrambeni proizvodi imaju velik potencijal za prodaju putem Interneta.
Abstract (english)
Direct marketing uses more media to promote, and emphasizes the customer's order. It is important to discover potential buyers and to retain the existing through communication. The most common way of using direct marketing is e-marketing, which means setting up a digital product on a website or social network, determining its e-price on the e-market, investing effort and effort into e-promotion and ensuring e-distribution. What e-marketing offers to the agri-food market is economic significance. Decrease in mediation costs, greater choice of supply and demand information and supply, increased market share or opening up new markets, pooling of small agricultural holdings, and promotion of globalization and competition. Although in the Republic of Croatia it is not a practice, agricultural and food products have great potential for sales through the Internet.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:024592
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public noteDiplomski rad
Created on2018-11-20 08:04:24