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master's thesis
Primjena marketing spleta na OPG-u Markić
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2019. urn:nbn:hr:151:958629
Kockarević, Josip
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Kockarević, J. (2019). Primjena marketing spleta na OPG-u Markić (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:958629

Kockarević, Josip. "Primjena marketing spleta na OPG-u Markić." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:958629

Kockarević, Josip. "Primjena marketing spleta na OPG-u Markić." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:958629

Kockarević, J. (2019). 'Primjena marketing spleta na OPG-u Markić', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:151:958629

Kockarević J. Primjena marketing spleta na OPG-u Markić [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:151:958629

J. Kockarević, "Primjena marketing spleta na OPG-u Markić", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:958629

Metadata
TitlePrimjena marketing spleta na OPG-u Markić
Title (english)Application of marketing mix on Family farm Markić
AuthorJosip Kockarević
MentorIgor Kralik (mentor)
Committee memberAna Crnčan (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Marketing splet kao kombinacija kontroliranih marketing varijabli obuhvaća proizvod, cijenu, promociju i distribuciju. U slučaju da tvrtka nudi specifične usluge obuhvaća i ljude, proces pružanja usluga i fizičko okruženje. Cilj definiranja marketing spleta je mogućnost povećanja prodaje proizvoda koje poduzeće proizvodi. Marketing splet omogućuje zadržavanje konkurentnog položaja na tržištu te u prvi plan stavlja potrošača kojemu se posvećuje potpuna pozornost. Cilj ovog diplomskog rada je prikazati marketing splet obiteljskog poljoprivrednog gospodarstva „Markić“ koje se bavi uzgojem junadi odnosno proizvodnjom junećeg mesa. Kako bi se ostvario navedeni cilj provodi se i istraživanje o konzumaciji junećeg mesa na odabranom uzorku odnosno kako bi se saznale navike potrošača i u skladu s njihovim potrebama uskladio proizvod, promocija i distribucija junećeg mesa obiteljsko poljoprivrednog gospodarstva „Markić.“ Najpovoljnijom kombinacijom svih navedenih varijabli, obiteljsko poljoprivredno gospodarstvo „Markić“ definira svoju najbolju marketing strategiju.
Abstract (english)
The marketing mix, as a combination of controlled marketing variables, encompasses product, price, promotion and distribution. In the case of the company offers specific services it also includes people, the process of providing services and the physical environment. The goal of defining a marketing mix is to increase the sales of products that a company produces. Marketing mix allows you to keep a competitive position on the market and in the first place puts the consumer to whom full attention is paid. The aim of this graduate thesis is to present the market mix of the family farm "Markić", which deals with breeding of beef. In order to accomplish this goal a survey was carried out. In order to investigate consumption of beef meat in the selected sample and to find out the habits of the consumers and in accordance with their needs harmonize the product, promotion and distribution of beef meat of the family farm "Markić". The best marketing strategy family farm „Markić“ determines by the most favourable combination of these variables.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:958629
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2019-09-17 10:21:41