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undergraduate thesis
Značaj odnosa s javnošću u poljoprivrednom poslovanju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2019. urn:nbn:hr:151:920610
Brnjić, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

Cite this document

Brnjić, M. (2019). Značaj odnosa s javnošću u poljoprivrednom poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:920610

Brnjić, Marko. "Značaj odnosa s javnošću u poljoprivrednom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:920610

Brnjić, Marko. "Značaj odnosa s javnošću u poljoprivrednom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:920610

Brnjić, M. (2019). 'Značaj odnosa s javnošću u poljoprivrednom poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:920610

Brnjić M. Značaj odnosa s javnošću u poljoprivrednom poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:151:920610

M. Brnjić, "Značaj odnosa s javnošću u poljoprivrednom poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:920610

Metadata
TitleZnačaj odnosa s javnošću u poljoprivrednom poslovanju
Title (english)Importance of public relations in agricultural business
AuthorMarko Brnjić
MentorRužica Lončarić (mentor)
Committee memberIgor Kralik (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2019-03-23, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Agrochemistry
Abstract
Odnosi s javnošću imaju veliku ulogu u razvoju poljoprivrede u Republici Hrvatskoj jer obuhvaćaju sve aktivnosti koje smišljeno i planirano vode ka uspostavljanju i održavanju odnosa razumijeanja gospodarskog subjekta i njegove okoline. Javnost čine zaposlenici, ulagači, dobavljači, kupci, financijske institucije i javne službe. Komunikacija poljoprivrednog gospodarstva i javnosti je iznimno važna jer poruka koja se želi poslati mora biti jasna i pravodobno poslana, ugled poljoprivrednog gospodarstva, pozicioniranje svojih proizvoda, marketing, kreiranje i vrijednost brenda ako kao takav postoji i stjecanje povjerenja kod javnosti. Metode korištene u radu su standardne metode koje se koriste u agroekonomskim istraživanjima, a to su analiza, sinteza, indukcija, dedukcija, komparacija i kompilacija.
Abstract (english)
Public relations play a major role in the development of agriculture in the Republic of Croatia because covers all activities that deliberately planned and lead to establishing and maintaining relationships razumijeanja economic entity and its environment. The public consists of employees, investors, suppliers, customers, financial institutions and public service. Communication farm and the public is extremely important because the message we want to send should be clear and timely sent, the reputation of the farm, the positioning of its products, marketing, design and value Bredneva if as such exists and earning the trust of the public. The methods used in this paper are standard methods used in agroeconomic research, namely the analysis, synthesis, induction, deduction, comparison and compilation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:920610
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2019-10-01 07:25:02