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master's thesis
Etika i društvena odgovornost u agromarketingu
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2019. urn:nbn:hr:151:386114
Lubina, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Lubina, M. (2019). Etika i društvena odgovornost u agromarketingu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:386114

Lubina, Maja. "Etika i društvena odgovornost u agromarketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:386114

Lubina, Maja. "Etika i društvena odgovornost u agromarketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:386114

Lubina, M. (2019). 'Etika i društvena odgovornost u agromarketingu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:386114

Lubina M. Etika i društvena odgovornost u agromarketingu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:151:386114

M. Lubina, "Etika i društvena odgovornost u agromarketingu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:386114

Metadata
TitleEtika i društvena odgovornost u agromarketingu
Title (english)ETHICS AND SOCIAL RESPONSIBILITY IN AGROMARTKETING
AuthorMaja Lubina
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Razvojem agromarketinga pojavila se potreba za određivanjem njegove uloge u društvu. U poslovanju se često susrećemo sa etikom i društvenom odgovornosti. Navedene stvari nam pomažu odgonetnuti što je etički odnosno moralno ispravno za naše poslovanje te kako bi se trebali ponašati prema društvu i okolišu u kojem poslujemo. Za etiku možemo reći da je nauka o moralu. Njezin zadatak nije samo da nas upozna što je moral i koje su njegove komponente nego nas također uči kako zauzeti kritičko mišljenje prema moralnoj praksi. Etika nas neće samo upozoravati na različita gledišta ljudi nego i da nas uputi na prave vrijednosti. Područja etike možemo podijeliti na normativnu etiku i metaetiku. Za normativnu etiku možemo reći da se bavi etičkim sustavima odnosno teorijama koje mjere moralnu ispravnost djelovanja i primijenjenom etikom. Metaetika se bavi točno određenim samim teorijama: moralnom semantikom, moralnom ontologijom, moralnom psihologijom te moralnom epistemologijom. Za društvenu odgovornost možemo reći da je obveza svih poduzeća da uz maksimalizaciju profita također maksimaliziraju i svoj pozitivan utjecaj na određeno društvo, a da negativan smanje na najmanju moguću razinu. Društvenu odgovornost možemo podijeliti u četiri dimenzije: ekonomska, etička, voljna te pravna. Na razvijenim gospodarskim tržištima poduzeća sve češće odlučuju o poduzimanju marketinga opće dobrobiti. Tako formaliziraju marketinške aktivnosti koje provode u korist društvene zajednice u kojoj djeluju.
Abstract (english)
With the development of agromarketing, there was a need to determine its role in society. In business, we often encounter ethics and social responsibility. These things help us figure out what is ethically and morally right for our business and how we should behave in the society and environment in which we do business. Ethics can be said to be the science of morality. Her mission is not only to teach us what morality is and what its components are, but it also teaches us how to take critical thinking about moral practice. Ethics will not only alert us to people's different points of view, but also point us to true values. Ethics can be divided into normative ethics and metaethics. Normative ethics can be said to deal with ethical systems, ie theories that measure moral validity and applied ethics. Metaethics deals with specific theories themselves: moral semantics, moral ontology, moral psychology, and moral epistemology. For social responsibility, we can say that it is the obligation of all companies to maximize their positive impact on a particular company while maximizing profits, while reducing the negative to the minimum. We can divide social responsibility into four dimensions: economic, ethical, willing and legal. In developed economic markets, companies are increasingly deciding to undertake marketing for the common good. In this way, they formalize the marketing activities they carry out for the benefit of the community in which they operate.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:386114
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2019-10-03 06:57:14