Razvoj novih proizvoda na primjeru poduzeća Vindija d.d.

Hrgović, Ana

undergraduate thesis

Razvoj novih proizvoda na primjeru poduzeća Vindija d.d.

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2020. urn:nbn:hr:151:110854

Hrgović, Ana

Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

Cite this document

APA 6th Edition

Hrgović, A. (2020). Razvoj novih proizvoda na primjeru poduzeća Vindija d.d. (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:110854

MLA 8th Edition

Hrgović, Ana. "Razvoj novih proizvoda na primjeru poduzeća Vindija d.d.." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:151:110854

Chicago 17th Edition

Harvard

Hrgović, A. (2020). 'Razvoj novih proizvoda na primjeru poduzeća Vindija d.d.', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 14 May 2024, https://urn.nsk.hr/urn:nbn:hr:151:110854

Vancouver

Hrgović A. Razvoj novih proizvoda na primjeru poduzeća Vindija d.d. [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2020 [cited 2024 May 14] Available at: https://urn.nsk.hr/urn:nbn:hr:151:110854

IEEE

A. Hrgović, "Razvoj novih proizvoda na primjeru poduzeća Vindija d.d.", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:151:110854

Cite this item: https://urn.nsk.hr/urn:nbn:hr:151:110854

Metadata

Title	Razvoj novih proizvoda na primjeru poduzeća Vindija d.d.
Title (english)	Development of new products on the example Vindija d.d.
Author	Ana Hrgović
Mentor	Ružica Lončarić (mentor)
Committee member	Sanja Jelić Milković (član povjerenstva)
Committee member	Jadranka Deže (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Agrobiotechnical Sciences Osijek (Department of Bioeconomics and Rural Development) Osijek
Defense date and country	2020-09-30, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy Economics
Abstract	U ovom radu, koristeći stručnu literaturu i odgovarajuće internetske stranice opisan je razvoj novih proizvoda na primjeru poduzeća Vindija d.d. Tvrtke sve više uviđaju neophodnost razvijanja novih proizvoda jer njihovi postojeći proizvodi lako mogu propasti. Kod razvitka novih proizvoda svakako postoji rizik na koji tvrtke moraju paziti, te temeljitim istraživanjem i boljom pripremom ideja mogu pospješiti inovaciju. Razvoj novih proizvoda se sastoji od nekoliko faza: generiranje ideje, razvoj i testiranje koncepcije, razvoj marketinške strategije, razvoj proizvoda, testiranje tržišta i komercijalizacija. Razvoj proizvoda opisan je kroz primjere tvrtke Vindija d.d. koja je jedna od vodećih hrvatskih industrija.
Abstract (english)	In this paper, using professional literature and relevant websites, the development of new products is described on the example of the company Vindija d.d. Companies are increasingly realizing the need to develop new products because their existing products can easily fail. When developing new products, there is certainly a risk that companies must pay attention to, and thorough research and better preparation of ideas can enhance innovation. New product development consists of several phases: idea generation, concept development and testing, marketing strategy development, product development, market testing and commercialization. Product development is better described through the examples of Vindija d.d. which is one of the leading Croatian industries.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:151:110854
Study programme	Title: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture Course: Horticulture Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Public note	Završni rad
Created on	2020-10-20 10:24:24

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