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undergraduate thesis
Promocija i distribucija brendiranih proizvoda od aronije
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2022. urn:nbn:hr:151:226329
Jelečević, Magdalena
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

Cite this document

Jelečević, M. (2022). Promocija i distribucija brendiranih proizvoda od aronije (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:226329

Jelečević, Magdalena. "Promocija i distribucija brendiranih proizvoda od aronije." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:151:226329

Jelečević, Magdalena. "Promocija i distribucija brendiranih proizvoda od aronije." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:151:226329

Jelečević, M. (2022). 'Promocija i distribucija brendiranih proizvoda od aronije', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:226329

Jelečević M. Promocija i distribucija brendiranih proizvoda od aronije [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2022 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:151:226329

M. Jelečević, "Promocija i distribucija brendiranih proizvoda od aronije", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:151:226329

Metadata
TitlePromocija i distribucija brendiranih proizvoda od aronije
Title (english)Promotion and distribution of branded chokeberr products
AuthorMagdalena Jelečević
MentorTihana Sudarić (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberLjubica Ranogajec (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Rad predstavlja idejni projekt kao podlogu za daljni razvoj projekta te je ujedno i investicijski projekt koji prikazuje analizu troškova poslovanja. Glavni cilj je prikazati poslovni model, tehničko-tehnološku analizu te marketing strategiju pri proizvodnji aronije na OPG-u. Aronija je biljka koju karakteriziraju bogata nutritivna i ljekovita svojstva te je upravo iz tog razloga primjenjiva u različitim djelatnostima. Zahvaljujući nutritivnim i ljekovitim svojstvima koje sadrži, potražnja za proizvodima od aronije svakodnevno bilježi porast. Vrlo je zahvalna i jednostavna za uzgoj te uspjeva u različitim uvjetima. OPG Jelečević bavi se uzgojem crnoplodne aronije sorte „Nero“. Glavni naglasak je na proizvodnji soka i čokolade od aronije. Proizvode karakterizira prepoznatljiva ambalaža te nesvakidašnji nazivi koji bi mogli privući pozornost kupaca. Riječ je o isključivo ekološkoj proizvodnji s naglaskom na „Zero Waste“ koncept. U idućih 5 godina OPG planira proizvodnju obogatiti raznim drugim proizvodima od aronije te privući nove kupce i održati povjerenje već postojećih kupaca.
Abstract (english)
The document presents a conceptual project as a basis for further development of the project and is also an investment project that shows an analysis of business costs. The main goal is to present the business model, tehnical-technological analysis and marketing strategy for chokeberry production at family farm. Chokeberry is a plant characterized by rich nutritional and medical properties it contains, the demand for chokeberry products is increasing every day. It is very grateful and easy to grow and succeeds in different conditions. Family farm Jelečević grows black-fruited chokeberry of the „Nero“ variety. The main emphasis is on the production of chokeberry juice and chocolate. The products are characterized by recognizable packaging and unusual names that could attract the attention of customers. It is an exclusively ecological production with an emphasis on the „Zero Waste“ concept. In the next 5 years, family farm plans to enrich its production with various other chokeberry products and attract new customers and maintain the trust of existing customers
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:226329
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2022-09-23 09:47:45