The Republic of Croatia is dependent on food import due to insufficient production in the field of agricultural food products in which it is not self-sufficient. The coverage of imports with exports to the Republic of Croatia in foreign trade mostly in deficit. Agriculture as an economic activity is one of the most sensitive because it provides population nutrition and it could be said that it is the most important sector in the economy. Since the Republic of Croatia, including its agriculture, is extremely sensitive to market changes, it is most often protected by the state, which greatly affects the production and profit of producers of agricultural food products themselves. The aim of the research is to find out consumers' views about the import of food and agricultural products, control and total consumption. The Croatian Bureau of Statistics States that in the first quarter of 2022, export-to-import coverage in 2021 was 67.4 %. 125 persons participated in the survey, out of which 37.1 % were women and 62.9 % were men. It is important to know where the food that is eaten comes from so that the quality of the products that are bought can be distinguished and to have certain food safety. That is why 43 % of respondents check the origin of a particular product at the time of first purchases, while 25.6 % check the origin of the product every purchase, which is great because the importance of food safety is being recognised. The outcome of this statement can be trust in the whole EU market, which is extremely large and very well controlled, thus creating a better perception in the eyes of consumers.