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master's thesis
Primjena marketinga na društvenim mrežama
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. urn:nbn:hr:151:313755
Višić, Stjepan
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Višić, S. (2024). Primjena marketinga na društvenim mrežama (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:313755

Višić, Stjepan. "Primjena marketinga na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:313755

Višić, Stjepan. "Primjena marketinga na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:313755

Višić, S. (2024). 'Primjena marketinga na društvenim mrežama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:313755

Višić S. Primjena marketinga na društvenim mrežama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2024 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:151:313755

S. Višić, "Primjena marketinga na društvenim mrežama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:151:313755

Metadata
TitlePrimjena marketinga na društvenim mrežama
Title (english)Application of marketing on socisl networks
AuthorStjepan Višić
MentorIgor Kralik (mentor)
Committee memberJelena Kristić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2024-06-14, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Cilj je ovog diplomskog rada istražiti primjenu marketinga na društvenim mrežama te ispitati primjenu istog na primjeru obiteljskih poljoprivrednih gospodarstava. Ovaj rad obuhvaća pregled različitih relevantnih literaturnih izvora koji obuhvaćaju pojam marketinga i društvenih mreža te uz pomoć istih pobliže objašnjava osnovne elemente marketinga kao i elemente društvenih mreža za marketinške potrebe. Društvene mreže (Facebook, Instagram, YouTube, TikTok) predstavljaju vrijedan alat za provođenje marketinških aktivnosti te kako bi ih se moglo ispravno koristiti u tu svrhu potrebno je bolje se upoznati s onim što marketing uistinu je, kao i postavkama pojedinih društvenih mreža i na koji način provesti marketinške aktivnosti uz pomoć istih. U radu su prikazana i dva primjera dobre prakse korištenja društvenih mreža u prehrambenoj industriji, koliko i kakav sadržaj treba objavljivati te je provedeno istraživanje uz pomoć ankete kojom je ispitano 50 vlasnika OPG-a o tome koriste li društvene mreže za potrebe poslovanja OPG-a kao i ostale važne elemente njihovih iskustava korištenja istih.
Abstract (english)
The aim of this thesis is to investigate marketing application on social media and examine its use in the example of family farms. This paper includes a review of various relevant literary sources that cover the concepts of marketing and social media, and through them, it explains in more detail the basic elements of marketing as well as the elements of social media for marketing purposes. Social networks (Facebook, Instagram, YouTube, TikTok) represent a valuable tool for conducting marketing activities, and to use them properly for this purpose, it is necessary to better understand what marketing truly is, as well as the features of individual social media platforms and how to conduct marketing activities using them. The paper also presents two examples of best practices in using social media in the food industry, the amount and type of content that should be published, and includes a survey conducted with 50 family farm owners about whether they use social media for their business needs and other important elements of their experiences using these platforms.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:313755
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2024-12-02 11:58:16