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undergraduate thesis
Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. urn:nbn:hr:151:854981
Fundak, Dunja
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

Cite this document

Fundak, D. (2024). Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:854981

Fundak, Dunja. "Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:854981

Fundak, Dunja. "Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:854981

Fundak, D. (2024). 'Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:854981

Fundak D. Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2024 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:151:854981

D. Fundak, "Karakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:151:854981

Metadata
TitleKarakteristike i trendovi na tžištu piva i pivskih sirovina u Republici Hrvatskoj
Title (english)Characteristics and trends in the market of beer and beer raw materials in the Republic of Croatia
AuthorDunja Fundak
MentorRužica Lončarić (mentor)
Committee memberTihana Sudarić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
U radu će se koristiti literatura iz područja tržišta, cijena i vanjske trgovine te baze podataka za analizu trendova u proizvodnji piva i pivskih sirovina. Glavna metoda bit će komparacija, koja uspoređuje tržišna kretanja četiri ključne sirovine piva u Hrvatskoj kroz 10 godina. Zaključeno je da Hrvatska bilježi rast u uzgoju ječma, čime zadovoljava potrebe domaće pivarske industrije, no uzgoj hmelja zaostaje, što zahtijeva dodatna ulaganja u poljoprivredni sektor. Republika Hrvatska prati globalne trendove u pivarskoj industriji, no za dugoročnu konkurentnost potrebna su daljnja ulaganja u nove tehnologije. Ključno je osigurati tržišni prostor za male pivovare koje obogaćuju domaću pivsku scenu svojim inovativnim pristupom. Unaprjeđenje craft scene može doprinijeti razvoju lokalnog gospodarstva i potaknuti turizam. Ova ravnoteža između velikih i malih proizvođača ključna je za raznolikost ponude piva i zadovoljstvo potrošača. Ulaganja u istraživanje, razvoj novih pivskih stilova i održive metode proizvodnje osigurat će dugoročnu konkurentnost hrvatske pivarske industrije u globalnom okruženju.
Abstract (english)
The paper will use literature from the fields of market, prices, and foreign trade, as well as databases for analyzing trends in beer production and brewing raw materials. The main method will be comparison, which evaluates market trends of four key beer raw materials in Croatia over a 10-year period. It has been concluded that Croatia is experiencing growth in barley cultivation, thereby meeting the needs of the domestic brewing industry, but hop cultivation lags behind, which requires additional investments in the agricultural sector. The Republic of Croatia follows global trends in the brewing industry, but for long-term competitiveness, further investments in new technologies are needed. It is crucial to secure market space for small breweries that enrich the local beer scene with their innovative approaches. Enhancing the craft scene can contribute to the development of the local economy and boost tourism. This balance between large and small producers is key to the diversity of beer offerings and consumer satisfaction. Investments in research, development of new beer styles, and sustainable production methods will ensure the long-term competitiveness of the Croatian brewing industry in a global environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:854981
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2024-12-16 11:40:26