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master's thesis
Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of agriculture, 2013. urn:nbn:hr:151:520732
Strunje, Ivanka
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Strunje, I. (2013). Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:520732

Strunje, Ivanka. "Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2013. https://urn.nsk.hr/urn:nbn:hr:151:520732

Strunje, Ivanka. "Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2013. https://urn.nsk.hr/urn:nbn:hr:151:520732

Strunje, I. (2013). 'Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:520732

Strunje I. Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2013 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:151:520732

I. Strunje, "Ekonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:151:520732

Metadata
TitleEkonomska propaganda i mediji oglašavanja poljoprivrednih proizvoda
Title (english)Economic propaganda and advertising of agricultural products
AuthorIvanka Strunje
MentorZdravko Tolušić (mentor)
Committee memberKrunoslav Zmaić
Committee memberTihana Sudarić
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2013-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Pojam oglašavanja je novijeg datuma u ekonomskoj teoriji, pa i u teoriji marketinga kod nas. Ovaj pojam zamijenio je u nas tek nedavno pojam ekonomske propagande koji je pak, zamijenio, iako još uvijek ne u cijelosti, pojam reklame. Pod reklamom podrazumijevamo pretjerano hvalisanje, sajamsko izvikivanje, neistinito i pretjerano isticanje kvalitete koja zapravo ne postoji, a sve sa ciljem kako bi se ostvarila što brža i naravno veća prodaja. U ovom seminarskom radu su objašnjeni pojmovi oglašavanje, reklama i ekonomska propaganda, potom su navedeni osnovni ciljevi i funkcije oglašavanja, mediji oglašavanja koji se u današnje vrijeme učestalo koriste te strategije koje se koriste prilikom oglašavanja. U zadnjem dijelu seminarskog rada su objašnjeni apeli te vrste apela koji su usmjereni na proizvode i potrošače.
Abstract (english)
The concept of advertising is more recent in economic theory, even t in our marketing theory. This term was replaced at us recently that the concept of economic propaganda in turn, replaced, though still not in its entirety, the term advertising. Under the advertising implies excessive bragging, shouting fairs, false and exaggerated emphasis on quality that does not exist, all with the goal to be achieved faster and higher sales course sales. This seminar paper presents advertising concepts, advertising and economic propaganda, then set out the basic objectives and functions oglašvanja, media advertising, which is nowadays often used this strategy to be used in advertising. In the last part of the essay explains the types of appeals are appeals that focus on products and consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:520732
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2016-03-01 11:34:55