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master's thesis
Marketing mix funkcionalnih proizvoda
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of agriculture, 2016. urn:nbn:hr:151:621985
Šimić, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Šimić, M. (2016). Marketing mix funkcionalnih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:621985

Šimić, Matea. "Marketing mix funkcionalnih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:621985

Šimić, Matea. "Marketing mix funkcionalnih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:621985

Šimić, M. (2016). 'Marketing mix funkcionalnih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 14 May 2024, https://urn.nsk.hr/urn:nbn:hr:151:621985

Šimić M. Marketing mix funkcionalnih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2016 [cited 2024 May 14] Available at: https://urn.nsk.hr/urn:nbn:hr:151:621985

M. Šimić, "Marketing mix funkcionalnih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:151:621985

Metadata
TitleMarketing mix funkcionalnih proizvoda
Title (english)Marketing mix of functional products
AuthorMatea Šimić
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberZlata Kralik (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Marketing mix funkcionalnih proizvoda poĉeo se obraĊivati tako da se prvo objasnio pojam marketinga. Marketing se moţe definirati kao znanstvena disciplina ĉiji je cilj prodaja proizvoda, zadovoljenje potreba i ţelja potrošaĉa te ostvarenje profita, što postiţe povezivanjem proizvoĊaĉa i potrošaĉa. Drugim rijeĉima, putem marketinga proizvoĊaĉi komuniciraju s ciljanom skupinom potrošaĉa. Funkcionalni proizvodi sadrţe razliĉite antioksidanse, minerale, vitamine, masne kiseline itd. te poboljšavaju zdravlje njihovih potrošaĉa. U radu se detaljno analizirao marketing mix funkcionalnih proizvoda koji obuhvaća proizvod, cijenu, promociju, distribuciju, ljude, proizvodni proces i fiziĉke dokaze. Kako bi se uvidjelo koliko potrošaĉi konzumiraju i kupuju funkcionalne proizvode napravilo se i anketno istraţivanje i to na uzorku od 114 ispitanika. Anketa se provela na podruĉju Osjeĉko-baranjske ţupanije, ona je u potpunosti anonimna, a u njoj su sudjelovali i muškarci i ţene.
Abstract (english)
Marketing mix of functional products began to be processed by explaining the concept of marketing. Marketing can be defined as a scientific discipline whose goal is to sell products, meeting the consumers needs and desires and making a profit, which can be achieved communication between producers and consumers. In other words, through marketing, manufacturers communicate with a targeted group of consumers. Functional products contain a variety of antioxidants, minerals, vitamins, fatty acids, etc., and improve the health of their consumers. This thesis analyzed in detail the marketing mix of functional products that includes product, price, promotion, distribution, human resources, manufacturing process and physical evidence. To determine how consumers consume and buy functional products the author made the survey on the sample of 114 respondents. The survey was conducted in Osijek-Baranja County, it is completely anonymous, and it was attended by both, men and women.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:621985
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2016-11-16 16:03:13