The exponential growth of cruise over the past thirty years has affected the multiplication of the effects of cruising on the environment, economy and society. Although cruise tourism has big potential for creating the socio-economic progress of a particular country or destination, one must not neglect the negative effects it can produce if it is allowed to develop uncontrollably, mainly under the conditions of shipping companies. Negative impacts may include environmental degradation, pollution, waste of resources, damage to cultural and historical sights, disruption of life and customs of the local community. By analyzing the potential damage and benefits that cruises can cause to the environment and local communities, connecting them to the assumptions and principles of sustainable development, striving to find the best planning and management solutions for their development that will minimize negative effects and maximize benefits for all stakeholders involved in the activities of cruises. Views on the necessary activities and behaviors of all stakeholders to bring their interests into line and to balance the economic, social and environmental sustainability of cruise tourism development are outlined.