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master's thesis
Uloga menadžmenta i marketinga u brodarstvu
Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka, 2019. urn:nbn:hr:187:961638
Pavičić, Ivica
University of Rijeka
Faculty of Maritime Studies, Rijeka
Department of Logistics and Management

Institutional repository: Repository of the University of Rijeka, Faculty of Maritime Studies - FMSRI Repository

Cite this document

Pavičić, I. (2019). Uloga menadžmenta i marketinga u brodarstvu (Master's thesis). Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:961638

Pavičić, Ivica. "Uloga menadžmenta i marketinga u brodarstvu." Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2019. https://urn.nsk.hr/urn:nbn:hr:187:961638

Pavičić, Ivica. "Uloga menadžmenta i marketinga u brodarstvu." Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2019. https://urn.nsk.hr/urn:nbn:hr:187:961638

Pavičić, I. (2019). 'Uloga menadžmenta i marketinga u brodarstvu', Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, accessed 28 July 2024, https://urn.nsk.hr/urn:nbn:hr:187:961638

Pavičić I. Uloga menadžmenta i marketinga u brodarstvu [Master's thesis]. Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka; 2019 [cited 2024 July 28] Available at: https://urn.nsk.hr/urn:nbn:hr:187:961638

I. Pavičić, "Uloga menadžmenta i marketinga u brodarstvu", Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:187:961638

Metadata
TitleUloga menadžmenta i marketinga u brodarstvu
Title (english)Role of management and marketing in shipping
AuthorIvica Pavičić
MentorBorna Debelić (mentor)
Committee memberEdvard Tijan (predsjednik povjerenstva)
Committee memberDražen Žgaljić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Maritime Studies, Rijeka
(Department of Logistics and Management)
Rijeka
Defense date and country2019-11-07, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Brodarstvo je jedna od najstarijih djelatnosti kojim se čovjek počeo baviti, djelatnost koja je bila izvor života i razvoja čovječanstva kroz povijest. Današnja svjetska trgovina uvelike ovisi o brodarstvu tj. putovanju brodova i povezivanju prometnih tokova kroz svjetske luke. Ovaj rad obrađuje ulogu brodarstva, menadžmenta i marketinga u brodarskom poduzeću A.P. Moller-Maersk. Bez stručnog i sposobnog menadžmenta koji bi donijelo odgovarajuću marketing strategiju, poduzeće ili u ovom slučaju brodar neće ostvariti željenu poziciju na tržištu i dugoročni rast i prihode. Ciljevi ovog rada su sljedeći: objasniti temeljna obilježja i značajke brodarstva, definirati menadžment, što to znači biti menadžer i koje vještine mora imati, navesti funkcije i vrste menadžmenta kao i važnost marketinga i primjenu marketinške strategije u teoriji te pokazati kako menadžment i marketing funkcioniraju u praksi kroz primjer jednog od najvećih svjetskih brodara - Maersk.
Abstract (english)
Shipping is one of the oldest activities that man began to engage in, an activity that has been the source of human life and development throughout history. Today's world trade is largely dependent on shipping, that is, voyage of ships and connection of traffic flows through world ports. This paper addresses the role of shipping, management, and marketing in the shipping company A.P. Moller-Maersk. Without professional and capable management that would bring the right marketing strategy, the company or in this case the shipping company will not achieve the desired position in the market and long-term growth and revenues. The goals of this paper are to: explain the basic characteristics and features of shipping, define management, what it means to be a manager and what skills he must have, outline the functions and types of management as well as the importance of marketing and the application of marketing strategy in theory, and show how management and marketing work in practice through the example of one of the world's largest shipping companies - Maersk.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:187:961638
Study programmeTitle: Logistics and Management in Maritime Industry and Transport
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka logistike i menadžmenta u pomorstvu (magistar/magistra inženjer/inženjerka logistike i menadžmenta u pomorstvu)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-15 13:49:50