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undergraduate thesis
Povratna logistika
Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka, 2023. urn:nbn:hr:187:899192
Ivezić, Lara
University of Rijeka
Faculty of Maritime Studies
Department of Logistics and Management

Institutional repository: Repository of the University of Rijeka, Faculty of Maritime Studies - FMSRI Repository

Cite this document

Ivezić, L. (2023). Povratna logistika (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:899192

Ivezić, Lara. "Povratna logistika." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:187:899192

Ivezić, Lara. "Povratna logistika." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:187:899192

Ivezić, L. (2023). 'Povratna logistika', Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:187:899192

Ivezić L. Povratna logistika [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Maritime Studies; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:187:899192

L. Ivezić, "Povratna logistika", Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:187:899192

Metadata
TitlePovratna logistika
Title (english)Reverse logistics
AuthorLara Ivezić
MentorDražen Žgaljić (mentor)
GranterUniversity of Rijeka
Faculty of Maritime Studies
(Department of Logistics and Management)
Rijeka
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Povratna logistika je skup aktivnosti, zatvorenog lanca opskrbe, koje se provode nakon prodaje proizvoda. Proizvodi se premještaju od kupca, u suprotnom smjeru, natrag kroz dobavni lanac do prodavača ili proizvođača kako bi im se ponovno vratila vrijednost ili kako bi se pravilno zbrinuli. Iskorišteni ili potrošeni proizvodi se mogu dalje preprodati, obnoviti, popraviti, reciklirati, njihovi dijelovi se mogu iskoristiti itd. Također velika je razlika između povratne logistike i pojmova kao što su opskrbni lanac, zelena logistika i upravljanje otpadom. Logistika je samo dio opskrbnog lanca potreban kako bi se obavilo uspješno premještanje robe, zelena logistika je usmjerena isključivo na ekološki aspekt logističkih aktivnosti, dok se upravljanje otpadom odnosi na prikupljanje i preradu otpada. Izuzev troškova i izazova povratne logistike, ona donosi i određene prednosti kao što su zadovoljenje kupaca i njihova lojalnost određenom brendu te bolja konkurentska pozicija te kompanije na tržištu u odnosu na ostala poduzeća. Značajan utjecaj na povratnu logistiku imala je i e-trgovina zbog koje je broj povrata uvelike porastao.
Abstract (english)
Reverse logistics refers to a set of activities, in a closed-loop supply chain, that are carried out after the product is sold. Products are moved from the customer, in the opposite direction, back through the supply chain to the seller or producer to be revalued or disposed of properly. Used or consumed products can be resold, refurbished, repaired, recycled, their parts can be used, etc. There is also a big difference between reverse logistics and concepts such as supply chain, green logistics and waste management. Logistics is only part of the supply chain needed to successfully move goods, green logistics is focused exclusively on the environmental aspect of logistics activities, while waste management refers to the collection and processing of waste. Apart from the costs and challenges of reverse logistics, it also has certain advantages such as customer satisfaction and their loyalty to a certain brand and a better competitive position of that company on the market compared to other companies. E-commerce had a significant impact on reverse logistics, which is why the number of returns increased significantly.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:187:899192
Study programmeTitle: Logistics and Management in Maritime Industry and Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-05 10:35:15