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undergraduate thesis
Primjena tehnologije proširene stvarnosti u online trgovini
Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka, 2024. urn:nbn:hr:187:977050
Cindrić, Ivana
University of Rijeka
Faculty of Maritime Studies
Department of Logistics and Management

Institutional repository: Repository of the University of Rijeka, Faculty of Maritime Studies - FMSRI Repository

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Cindrić, I. (2024). Primjena tehnologije proširene stvarnosti u online trgovini (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:977050

Cindrić, Ivana. "Primjena tehnologije proširene stvarnosti u online trgovini." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:187:977050

Cindrić, Ivana. "Primjena tehnologije proširene stvarnosti u online trgovini." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2024. https://urn.nsk.hr/urn:nbn:hr:187:977050

Cindrić, I. (2024). 'Primjena tehnologije proširene stvarnosti u online trgovini', Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:187:977050

Cindrić I. Primjena tehnologije proširene stvarnosti u online trgovini [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Maritime Studies; 2024 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:187:977050

I. Cindrić, "Primjena tehnologije proširene stvarnosti u online trgovini", Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:187:977050

Metadata
TitlePrimjena tehnologije proširene stvarnosti u online trgovini
Title (english)Application of augmented reality technology in online shopping
AuthorIvana Cindrić
MentorDario Ogrizović (mentor)
MentorOzren Rafajac (komentor)
GranterUniversity of Rijeka
Faculty of Maritime Studies
(Department of Logistics and Management)
Rijeka
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Proširena stvarnost (AR) predstavlja tehnologiju koja omogućuje spajanje digitalnih elemenata u fizičkom svijetu. U današnjem vremenu, primjena AR tehnologije je široko rasprostranjena i često se koristi na društvenim mrežama, u video igrama, vojsci, medicini i drugim područjima. Jedno od najnovijih načina primjena AR tehnologije je u online trgovini gdje sve više pokazuje ogroman potencijal. Ovaj rad prikazuje potencijalne prilike za implementaciju proširene stvarnosti u procesima unapređenja korisničkog iskustva digitalnog marketinga i online trgovine. U radu je također prikazan način na koji određene trgovine koriste tehnologiju proširene stvarnosti u svojoj online prezentaciji kako bi se što bolje predstavile kupcima.
Abstract (english)
Augmented reality is a technology that enables the fusion of digital elements with the physical world. Nowadays, the application of AR technology is widespread and is most commonly used in social media, video games, the military, medicine and other fields. One of the latest applications of AR technology is online shopping, where it is showing increasing potential. This paper explores the potential opportunities of implementing augmented reality in the processes of improving user experience, digital marketing and online commerce. The work also shows how certain stores use augmented reality technology in their online sales to better present themselves to customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:187:977050
Study programmeTitle: Logistics and Management in Maritime Industry and Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-09 11:34:21