prikaz prve stranice dokumenta Marketinško planiranje u industriji marina
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undergraduate thesis
Marketinško planiranje u industriji marina
Split: University of Split, Faculty of Maritime Studies, 2018. urn:nbn:hr:164:283598
Ujević, Ante
University of Split
Faculty of Maritime Studies
Department of maritime systems and processes

Institutional repository: Repository - Faculty of Maritime Studies - Split

Cite this document

Ujević, A. (2018). Marketinško planiranje u industriji marina (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:283598

Ujević, Ante. "Marketinško planiranje u industriji marina." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:283598

Ujević, Ante. "Marketinško planiranje u industriji marina." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:283598

Ujević, A. (2018). 'Marketinško planiranje u industriji marina', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:164:283598

Ujević A. Marketinško planiranje u industriji marina [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:164:283598

A. Ujević, "Marketinško planiranje u industriji marina", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:164:283598

Metadata
TitleMarketinško planiranje u industriji marina
Title (english)Marketing Planning in Marina Industry
AuthorAnte Ujević
MentorEli Marušić (mentor)
Committee memberVeljko Plazibat (predsjednik povjerenstva)
Committee memberVinko Vidučić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of maritime systems and processes)
Split
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Cilj rada je uvidjeti važnost marketinga u nautičkom turizmu. Za ostvarenje ciljeva organizacija na tržištu nautičkog turizma, potrebno je osmisliti kvalitetan marketinški plan. U radu se prikazuju elementi marketinškog planiranja i plana uz opis primjera vezanih uz marine u RH. Kvalitetno proveden marketinški plan očitava se u svim segmentima nautičkog turizma i pridonosi većem razvoju industrije marina ujedno i nautičkog turizma u cijelosti.
Abstract (english)
The aim of the paper is to find out the importance of marketing in nautical tourism. To achieve the goals of organizations in the nautical tourism market, it is necessary to devise a quality marketing plan. The paper presents the elements of marketing planning and plan with a description of the marine related issues in the Republic of Croatia. The quality of the marketing plan is reflected in all aspects of nautical tourism and contributes to the greater development of the marine industry at the same time as nautical tourism as a whole.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:283598
Study programmeTitle: Maritime Industry Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2018-10-05 14:25:45