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undergraduate thesis
Konkurentnost i ponuda marina u Republici Hrvatskoj
Split: University of Split, Faculty of Maritime Studies, 2018. urn:nbn:hr:164:554110
Zorica, Katja
University of Split
Faculty of Maritime Studies
Department of maritime systems and processes

Institutional repository: Repository - Faculty of Maritime Studies - Split

Cite this document

Zorica, K. (2018). Konkurentnost i ponuda marina u Republici Hrvatskoj (Undergraduate thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:554110

Zorica, Katja. "Konkurentnost i ponuda marina u Republici Hrvatskoj." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:554110

Zorica, Katja. "Konkurentnost i ponuda marina u Republici Hrvatskoj." Undergraduate thesis, University of Split, Faculty of Maritime Studies, 2018. https://urn.nsk.hr/urn:nbn:hr:164:554110

Zorica, K. (2018). 'Konkurentnost i ponuda marina u Republici Hrvatskoj', Undergraduate thesis, University of Split, Faculty of Maritime Studies, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:164:554110

Zorica K. Konkurentnost i ponuda marina u Republici Hrvatskoj [Undergraduate thesis]. Split: University of Split, Faculty of Maritime Studies; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:164:554110

K. Zorica, "Konkurentnost i ponuda marina u Republici Hrvatskoj", Undergraduate thesis, University of Split, Faculty of Maritime Studies, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:164:554110

Metadata
TitleKonkurentnost i ponuda marina u Republici Hrvatskoj
AuthorKatja Zorica
MentorEli Marušić (mentor)
Committee memberAnita Gudelj (predsjednik povjerenstva)
Committee memberNikola Mandić (član povjerenstva)
Committee memberLuka Vukić (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of maritime systems and processes)
Split
Defense date and country2018-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
U radu se istražuju obilježja, ponuda te konkurentnost marina u Republici Hrvatskoj. Atraktivnost i jedinstvenost hrvatskih marina prepoznata je u svjetskim okvirima. S obzirom na rast potražnje i sve veći broj konkurenata koji ulaze na tržište, marine moraju primjenjivati strategije marketinga kako bi održale i razvile svoju poziciju na tržištu. Da bi marina bila konkurentna, vrijednost njezinih usluga mora biti usklađena s cijenom.
Abstract (english)
The paper investigates characteristics, offers and competitiveness of marinas in the Republic of Croatia. Attractiveness and uniqueness of the marinas is recognized worldwide. Considering growth in demand and inclining number of competitors entering the market, the marinas need to adapt marketing strategies in order to keep and develop their position in the field. In order to stay competitive, a marina´s value of service compared to cost needs to be greater than those of the competitors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:554110
Study programmeTitle: Maritime Industry Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-10-06 06:20:12