prikaz prve stranice dokumenta Analiza organizacijske strategije i performansi na tržištu nautičkog turizma
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master's thesis
Analiza organizacijske strategije i performansi na tržištu nautičkog turizma
Split: University of Split, Faculty of Maritime Studies, 2016. urn:nbn:hr:164:009089
Balić, Katarina
University of Split
Faculty of Maritime Studies
Department of nautical studies

Institutional repository: Repository - Faculty of Maritime Studies - Split

Cite this document

Balić, K. (2016). Analiza organizacijske strategije i performansi na tržištu nautičkog turizma (Master's thesis). Split: University of Split, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:164:009089

Balić, Katarina. "Analiza organizacijske strategije i performansi na tržištu nautičkog turizma." Master's thesis, University of Split, Faculty of Maritime Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:164:009089

Balić, Katarina. "Analiza organizacijske strategije i performansi na tržištu nautičkog turizma." Master's thesis, University of Split, Faculty of Maritime Studies, 2016. https://urn.nsk.hr/urn:nbn:hr:164:009089

Balić, K. (2016). 'Analiza organizacijske strategije i performansi na tržištu nautičkog turizma', Master's thesis, University of Split, Faculty of Maritime Studies, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:164:009089

Balić K. Analiza organizacijske strategije i performansi na tržištu nautičkog turizma [Master's thesis]. Split: University of Split, Faculty of Maritime Studies; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:164:009089

K. Balić, "Analiza organizacijske strategije i performansi na tržištu nautičkog turizma", Master's thesis, University of Split, Faculty of Maritime Studies, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:164:009089

Metadata
TitleAnaliza organizacijske strategije i performansi na tržištu nautičkog turizma
AuthorKatarina Balić
MentorEli Marušić (mentor)
Committee memberVinko Vidučić (predsjednik povjerenstva)
Committee memberMerica Slišković (član povjerenstva)
GranterUniversity of Split
Faculty of Maritime Studies
(Department of nautical studies)
Split
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Strategija i strateški izbor predstavljaju središnje koncepte u strateškom menadžmentu. Strategija se može definirati kao „teorija“ poduzeća o uspješnom tržišnom natjecanju. Smatra se da je strategija sredstvo pomoću kojeg određeno poduzeće ostvaruje svoju misiju i viziju. Bitno je znati da suvremenu poslovnu okolinu obilježava visoki stupanj neizvjesnosti, dinamičnosti, heterogenosti i kompleksnosti što predstavlja sve veći izazov opstanku i uspjehu poduzeća. Malobrojna su ona poduzeća koja dugoročno mogu izbjeći ili savladati sve prijetnje iz okoline, a još je manji broj onih koja uspijevaju uspješno iskoristiti sve prilike prisutne u svojoj okolini. Performanse predstavljaju indikator uspješnog poslovanja poduzeća u izabranoj okolini. U ovom radu istraživat će se i analizirat organizacijska strategija i performanse vodeće poslovne organizacije u hrvatskoj industriji marina i nautičkom turizmu - Adriatic Croatia International Club. Također usporedno s tim provest će se analiza nautičkog turizma Republike Hrvatske.
Abstract (english)
Strategy and strategic choice represent central concepts in strategic management. Strategy can be defined as the "company's theory of successful market competition". It is considered to be the means by which a given company implements its mission and vision. It is important to bear in mind that the modern business environment is characterised by a high degree of uncertainty, dynamics, heterogeneity and complexity, and that these represent a growing challenge to the company's survival and success. Few are the companies able to avoid or overcome all the threats from their environment over a longer period of time, and even fewer are those able successfully to utilise all the opportunities from their environment. Performances represent indicators of the company's successful operations in a selected environment. This paper is researches and analysesis organisational strategy and performances of the leading business organisation in the Croatian industry of marinas and nautical tourism - Adriatic Croatia International Club. Simultaneously, an analysis of the nautical tourism in Croatia is performed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:164:009089
Study programmeTitle: Maritime Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka pomorskog menadžmenta (magistar/magistra inženjer/inženjerka pomorskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-10-03 10:37:42