In contemporary business, there are often examples of unethical business, and one of the primary reasons is to act solely on the principle of economic rationality. Business ethics therefore starts from the assumption that contemporary business needs to take into account the consequences of business activities and business decisions for society, key participants and the environment. Because modern business conditions have led to the need for competitive advantage and a number of goals that do not exclusively relate to greater profitability, business ethics is integrated into business as a determinant of what is good and ethical from a business morale standpoint. Business ethics has become an indispensable part of business practice and a prerequisite for successful business. Business ethics management requires the implementation and development of a range of organizational measures and programs aimed at ensuring the ethical behavior of management, as well as all employees at all organizational levels. Therefore, in order to ensure long-term growth and development prospects in business, it is necessary that all practices and actions be based on ethical and business principles. In this way, a balance is struck between the principles of profitability and the principle of ethics and encourages profit, but not at all costs.